Espace des marques redesigns the e-commerce customer journey via the search engine

The e-commerce platform for Espace des marques has chosen a search engine dedicated to personal retail to increase its online sales. The tool developed by Sensefuel is used. Now is the time to redesign the customer journey using the search engine.

Enhancement of the experience offered in the “search engine” layer.

As of now, we are planning a redesign of our e-commerce site. In this context, we want to strengthen the experience offered in the Sensefuel research team [NDLR : la couche de recherche apportée par Sensefuel sur le site e-commerce] add some features announces Vanessa Gadé, e-commerce manager at Espace des Marques.

The goal is to realize the entire purchase journey in the search experience”

The goal is to take advantage of the search experience to be able to complete the entire purchase journey, directly in the results to refine, see the commercial operations, add to the basket, see other products, without leaving the engine “describes the manager.

Sensefuel is a publisher of product search and exploration solutions focused on retail and e-commerce players. L’Espace des marques wants to offer goods from major brands at affordable prices. To date, in addition to sales in its 11 stores, its e-commerce site records 1200 orders daily.

The challenge was to offer mobile search tools

L’Espace des marques relies on a catalog of attractive products at affordable prices and wants to offer Internet users a fluid and accurate user experience. To encourage visitors to place an order, the e-commerce site wants to introduce binding reinsurance mechanisms. One of the big challenges of the project was to improve the mobile experience and offer “Search” tools adapted to this channel, knowing that almost 80% of the traffic on the site comes from smartphones.

“It is not always easy to find the product by browsing the page”

Our product catalog is quite complex. Some of our products are more categorized in fashion, some in sports, some can be in both describes Vanessa Gadé, “ It is therefore not always easy to find the product by browsing the page. In this context, the search engine becomes crucial for our customers to find and buy our products. ” she says. ” Furthermore, we felt that our old search engine had reached its limits in terms of relevance and experience, especially on mobile. she adds.

It is in this context that the Sensefuel search engine was chosen. The goal is to offer the right product to the right person thanks to artificial intelligence. Through the search engine, the qualification filters and the displayed suggestions, the consumer must be able to have a relevant buying experience and access products in accordance with their expectations. ” Sensefuel has breathed new life into the search mode that the old tool historically offered » says Espace des marques.

The tool learns from internet users’ behavior on the website

The tool takes care of itself. It learns website behavior itself, analyzes the catalog and optimizes search results continues Vanessa Gadé. ” We don’t need to monopolize business partners to solve the problem. We can concentrate fully on our commercial animation she rejoices. L’Espace des marques reports very positive customer feedback quickly, with a much smoother experience, especially on mobile. The business announces an increase in conversion from search as soon as the project is launched.




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