While virtual visit has become a common practice, the group Housing innovates by offering its first apartment visit within metaverse. It was during special private sales organized by SeLoger and Veepee that the brand reflected with its new communications agency Interruptionto bring one real extra service for future buyers. The apartment is part of a future property program put up for sale by real-life developer Quartus.
A way to project yourself better
The interruption agency started from a simple observation: for buyers of an apartment that is part of a real estate program, it is not always easy to project themselves in a property which has not yet been built and which may become his the housing area of the future. So why not use the technological advantages of the metaverse to immerse future buyers in one more qualitative virtual tour than those previously offered?
An immersive experience at the service of future buyers
It is about a new visitor experienceat some point innovative and immersive, in the metaverse. From their mobile or computer, the interested buyer is immersed in a very qualitative representation of the project and can navigate fluidly and intuitively between the different rooms to discover the apartment as if they were inside it.
In addition, the metaverse also makes it possible to create the experience closer to reality by bringing one interaction with the estate agent, crucial to the purchase process. By using once cyber cat, the agent will be able to present the apartment and its advantages. The buyer will be able to ask him his questions during his visit. The estate agent will thus be able to provide much more information that would not be noticeable without his presence. What does not exist during simple virtual tours!
“Our perOpposition is the meeting of two worlds! It is exciting to see how the metaverse, this ever-new, virtual and fictional universe, can illuminate our concrete and daily reality. Visiting real estate in the metaverse in an interactive and immersive way allows us to better project ourselves into our daily lives »explains Virginie Boudet, Vice-President Brand & Communication for SeLoger.
“People don’t always see the point of going to new technologies like the metaverse unless they are made to go there by creating really useful new services that couldn’t exist in real life”adds Fabien Teichner, founder and creative director of the Interruption agency.
Oncyber, a simple and secure platform
It is here Oncyber platform which was chosen in the metaverse to offer this experience to Internet users, and this choice is not insignificant: First of all, it is a platform that has still been little or not integrated by brands. Next, it was important to help people get one easiest and smoothest experience possible and Oncyber allows to enter it with a simple link, without creating a wallet and without sharing personal data.
Oncyber is an enthusiast platform that was created to allow art collectors in the form of NFTs to exhibit their works in virtual galleries. There are therefore many art lovers and artists, fine collections and internationally respected galleries such as the Gagosian Gallery. Once the sale of new homes is completed, SeLoger will also offer art collectors who wish free use of the created virtual exhibition apartment to display their works there.
Want to try the experience? Go to the dedicated site!
To find out more about the Interruption Agency, visit its dedicated page!
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