Metaverse: the future of the web

It never stops being talked about, because this meta-universe may only be virtual, but it attracts both the big names in technology and the big traditional brands.


A whole new world, this is what the metaverse represents. You can do everything there, meetings, meetings, purchases and even business. All the Silicon Valley gurus are excited about the prospect of a $5 trillion market by 2030.


The Metaverse offers very real services and very concrete applications. During the last Vivatech show, there were many questions from French business leaders about the real utility of this innovation. For the convinced, the metaverse is already there, it is the future of the Internet.

The offer is still confused at the moment, mixing different concepts such as augmented reality, NFT, crypto-assets or futuristic video games. Nevertheless, very concrete interests are revealed by the experts. The first is obvious, to be able to reach a younger target, the second is classic, the metaverse is also a medium, a marketing tool to improve the attractiveness of a brand or a product.

A point that luxury brands already present in this universe have integrated to monetize their products, real and virtual. Finally, another argument for the pro-metaverse, the possibility of co-working, co-creating together thanks to a much better remote collaboration.


Companies have already planned to put fitness classes online with much more immersive technology than today thanks to augmented reality headsets. For payment of a subscription or a ticket, it will be enough to buy a token / token to participate in a course as if you were there.

Others envision remote training or assistance facilitated by avatars. They speak and perform specific movements to directly visualize what needs to be done. Tutorials and medical consultations already exist, but the metaverse allows you to take efficiency to the next level. Tourism is also an ideal place for the metaverse, how can you resist when you literally “see yourself” in the waters of Bora-Bora? He is lucky, the avatar to walk in the most attractive areas of the world. Another sector that immediately projected itself into the metaverse, events and concerts.

Jean-Michel Jarre has always been a fan of new technologies and has already made an official plea for a French metaverse, as have many French DJs. He is excited about the idea of ​​creating shows in virtual reality, but wants to do it on a platform made in France. HR, who work with people anyway, are also concerned. Recruiting talks have already taken place on the metaverse.

Among other things, the company Havas has envisioned conducting interviews of a new kind, where the candidate’s anonymity would be totally guaranteed. The latter would actually be represented by his avatar, a man who can choose to be in the image of a woman, and nothing forces the person to adopt a character that resembles him physically.


The company, which was born in France in 2011 thanks to two creators, Arthur Madrid and Sébastien Borget, is an international player that sells virtual plots to its customers, who can thus express themselves about their “properties”.

With over 2 million registered users, Sandbox is a hit. To develop it needed to find funding, it was a Hong Kong shareholder that finally bought SandBox, Animoca Brands. This blockchain specialist helped the company move to the next level, but France lost a national gold nugget in terms of capital.

Several hundred brands are already present there, such as Casino, which currently offers a test game on its website, allowing participants to win coupons or Club Leader Price Reductions. Axa Assurances also has its country, with no specific project announced other than creating a venue, but this allows it to communicate as the leading French insurance group present on the metaverse. Havas, Ubisoft, Arte and France Télévision have thus followed the example of the luxury and fashion brands that were the first to invest in these areas.


The company is France’s largest employer but is not known for its cutting-edge technologies outside of logistics or direct trade. The first experience involved about fifteen recruitment interviews with data scientists. A test that was not very successful visually, but had the advantage of drawing attention to the brand, whose president, Alexandre Bompard, will not miss a technological revolution that could completely transform the group’s business.


Minsar is a code-free collaboration platform used to create and share virtual augmented reality experiences. This solution can be used in commerce, urban planning, tourism, culture, etc.

Soraya Jaber, co-founder of minsar had already created the startup Opuscope in 2015 with Thomas Nigro. She was still studying (in art history) when the concept of Minsar was introduced. From the start, the startup was spotted by Microsoft and now offers an application, Wanderland, which allows you to create content directly on your phone. A small sprout to follow closely.

Kinetix is another example of French creativity. Its recent fundraising of $11 million will enable the launch of its NFT platform to monetize content. Its concept is initially based on helping to create 3D characters for the metaverse from a code-free platform. Henri Mirande, Yssaine Tahi and Philip Belhassen thus allow companies to have sophisticated characters to develop on the metaverse.

In the same spirit, we find the startup If you and its modeling tool. Hugo Borensztein and his brother Paul offer in-house technology to brands that want to have high-end 3D visualizations in Metaverse or simply on current internet sites and applications. This service was created as a monthly subscription. Competition is fierce in this sector, but the market is booming. Its investors believe it, they have just invested 6 million euros in the company.

More recently, Jamespot has created a universe close to old video games (in 2D) with a very specific goal, to create his Jamespotland metaverse, where the forty collaborators spread over different territories can meet.

Claudio Flouvat

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