Villeneuve-d’Ascq: The V2 mall joins the bosom of the Mulliez galaxy

Nhood, the real estate services company of the AFM (Mulliez Family Association), bought on Friday the shopping center V2 in Villeneuve-d’Ascq, which until now belonged to Unibail-Rodamco. An operation that brings the whole place together under the Mulliez flag.

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Viewed from the offices of the Auchan group’s property, Ceetrus, and its “cousin” real estate service company Nhood, the situation of the V2 gallery was like a (big) stone in the shoe: this historic shopping center of the group, located just a few kilometers from the corporate headquarters in Mulliez- the galaxy, was until Friday the only one in the region backed by an Auchan hypermarket, which was out of its control. It took eight months of negotiations with Unibail-Rodamco to achieve this takeover. An operation whose price for the moment remains confidential.


Change of image, new project.

Since this Friday, it has been done, V2 joins the Aushopping “family”, which already includes the galleries in the shopping centers Leers, Faches and Englos, as well as the Promenade des Flandres in Roncq. ” The change of the visual identity will be launched on Saturday morning ” says Caroline Hélard, Chief Operating Officer at Nhood. ” The center will become Aushopping V2, we will meet merchants very quickly and communicate about the new colors “.

“We want to create a more varied offer that gives more space for catering, service and leisure”


A showcase of Nhood’s know-how?

We will quickly demonstrate what we are capable of on this site, to create a different offer, more open to the city, more in line with the urban environment itself, which is V2. “, insists Marco Balducci, general manager of Nhood. ” For today’s customers, a shopping center with 80% of the retail businesses, primarily textiles, is no longer enough, we want to create a more varied offer that gives more space for catering, service, leisure… This is also why we want to open up to the city. »

However, Nhood’s boss has no intention of shaking the traders in place: ” The leases will be respected, we will accompany everyone “. In fact, the development of an offer that is more oriented towards service and leisure will initially take place from the ten empty cells of the V2 center.

Marco Balducci, CEO of Nhood, and Caroline Hélard, Chief Operating Officer.
Marco Balducci, CEO of Nhood, and Caroline Hélard, Chief Operating Officer.


The end of concrete?

One of our priorities is to reduce the impact of our activities on the planetsays Marco Balducci. This is a strategy that has been in place for ten years at Nhood, which allocates 20% of its annual investment to operations to reduce energy consumption. “. The head of Nhood summarizes this philosophy in a formula: ” 20 years ago, if we wanted to create new activities in our centers, we concreted 10,000 m2 more, today we try to use the 10,000 m2 we already have differently. “.

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