Food in the metaverse: is it possible?

Food in the metaverse no longer seems like a utopian concept. Many restaurateurs have already entered this virtual world.

The metaverse is always relevant no matter where you go, especially as virtual reality dominates the digital universe. Half a century ago, people were skeptical of the idea of ​​the Internet and how it would revolutionize communication. Today, we are even more so when it comes to talking about the metaverse and its many facets.

If NFT games attract an increasing number of users, the food in the metaverse looks like arouse controversy. Nevertheless, gastronomy and the food industry have already begun to integrate into this virtual universe, even if the Internet of the senses is not on the horizon. In this file we will discover everything about food in the metaverse. Is it possible ? What drives industry players to enter the virtual economy? Are there any obstacles?

What are the main activities in the metaverse?

Take yours VR headset and start exploring Roblox. There are different activities to choose from, such as playing basketball and getting different wearables Nike Country or just interact with your knowledge from the real world. Other metaverse platforms also open many possibilities like buying and selling virtual items.

In fact, the metaverse is new form of internet. Soon we will find everything we need there. It has a virtual economy where members can trade assets and expose them securely. The fascinating thing about this universe is that it connects the virtual world with the real world. Have you made money in the metaverse? You can use them in the real world.

All this makes life easier, but also allows you to have fun while staying at home. In addition, the covid-19 pandemic has only accentuated the rise of web3. And it is not about to stop, on the contrary, many gastronomic players and the food industry have joined this digital community. Which leads to the next question, what could draw them in?

Can we consume food in the metaverse?

When you put on your VR headset, you can explore a virtual world and meet your friends through their avatar. You can therefore buy anything that catches your eye, provided you have the means to do so. You can equip your avatar with wearables. But when it comes to feeding it, remember that it’s a virtual creature.

So can we eat food in the metaverse? The answer is negative. It’s even hard to think that a completely digital dish can be tasted.

However, despite this, Chipotle, McDonald’s and many others joined the virtual community after OneRare. The food industry has found a way to take advantage of the metaverse by allowing users to mint NFTs from ingredients. There are also games where earnings maybe used in real life. Users can get free passwords and options to unlock virtual items.

Food in the metaverse: A new post-covid springboard

When society was hit by the covid-19 pandemic, the entire economy was turned upside down. And since social distancing is in order, restaurateurs have had to close their doors indefinitely. The Metaverse, which is a virtual world, has thus come into existence new springboard to revive the sector. Many restaurateurs have already taken the first step into the world of Foodverse.

OneRare, for example, is referred to as the pioneer of the Foodverse. Visitors can go to the virtual restaurant where famous chefs such as Saransh Goila and Jaimie Van Heije work. In this virtual culinary universe, users can buy ingredients from manufacturers and combine them in order to create NFTs. At the same time, they can donate virtual food.

There is also another example, the case of Chipotle that opened a food corner in the Roblox metaverse. On the occasion of National Burrito Day, the latter organized a game where players can roll burritos in the metaverse with the aim of to win Burrito Bucks. By winning, the players will have credits for use on digital platforms from Chipotle.

McDonald’s, Panera, Hooters and many others have also introduced themselves to this new technology. Basically, this is just the beginning of a great culinary adventure in a digital world. There are still challenges to overcome, and it doesn’t look like it will be easy.

Food and the Metaverse: The Issues and Challenges

The main idea conveyed in Foodverse is to allow food find their rightful place in the virtual universe. Only, it’s not like we could eat virtually. Admittedly, haptic technology has brought more fun to VR games by allowing them to virtually touch an object. But it’s a different story when it comes to the taste and smell of food in the metaverse.

However, experts in the field say that it is no longer a matter of time before we can have such a digital experience. The Internet of the Senses is one of the most anticipated ways to make this real. For now, we’ll just have to watch our avatar walk around inside the metaverse and buy wearables to put on to look prettier.

When you enter a virtual restaurant, you place the order. But how could the avatar consume the right, given that it only exists in the metaverse? And how can you really taste and smell food if it’s not even real? Assuming it’s pointless to spend money on something you can’t actually consume, could it block the virtual economy?

If the Internet of Senses is not yet in sight, how should we consider restoration in the metaverse?

How is restoration considered in the metaverse?

Web3 means one long scanning journey where all sectors are invited. The food sector is already present in the metaverse. At first we just talked about takeaway and online dining. Customers only had to enter the keyword and the search engine displayed a long list of suggestions.

Today, with the development of the metaverse, a VR headset will be sufficient to transport customers to an exquisite location, the walls adorned with works of art represented by NFTs. In addition, avatars who sit and watch a virtual game can order directly from a virtual fast food to get a sandwich or fries like in the real world. In return for payment in virtual currency (cryptocurrency), the dish arrives directly at home.

For those who want something extra, they have the option of visiting an exclusive restaurant. They can even come into the kitchen to see the chef and tell him about their specific requests. Only, you will have to disconnect to welcome the delivery person with the dish or drink.

Blockchain technology and food in the metaverse

Of course, every transaction within the metaverse is done using cryptocurrency. So to order food in the metaverse, you have to pay through your digital wallet. Most platforms have native tokens. Some support cryptos like Ethereum and Bitcoin.

Indeed, cryptocurrencies serve as a means to restore the balance and connection between customers and restaurateurs. Blockchain technology gives customers a kind one stop shop provides free access to Foodverse. Payment freedom and security as well as free access to menus are characteristic advantages of such a market.

On the implementation side, blockchain encounters many problems, especially legal ones. Most governments do not allow the use of cryptocurrencies to conduct transactions, although more and more trading platforms accept it. Moreover, the ecosystem of such technology has not yet reached its full potential. The forerunners still remain optimistic, knowing that the transition to the metaverse is gaining speed.


On the one hand, the virtual world is no longer just a world of games and socializing. Now it seems that food has found its place in the metaverse. A certain number restaurants have already entered and we think this is just the beginning. Technically, eating is not really the term you can use in this digital world. It is therefore necessary to find common ground between the real and the virtual in order to promote the food industry sector.

On the other hand, the transaction inside the metaverse remains a crucial question. More secure and free, transactions via cryptocurrencies constitute one development handle for the sector. It is then necessary to consider establishing an appropriate legal framework to enable the full development of its ecosystem.

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