SeLoger offers tours of the metaverse with its new agency: Interruption

This is a first: in the metaverse, SeLoger offers to show an apartment that is part of a future real estate program put up for sale by the promoter Quartus, in real life.

It was during special private sales (September 27 and 28) of new programs organized by SeLoger and Veepee that the brand with its new communication agency Interruption reflected to provide a real additional service to future buyers.


The Interruption Agency has made a simple observation: for buyers of an apartment that is part of a real estate program, it is not always easy to project himself into a property that has not yet been built and that might become his future place of life .

So why not use the technological advantages of the metaverse to immerse future buyers in a much more qualitative virtual tour than those that have been offered so far.

It is about a new visitor experienceat some point innovative and immersivein the metaverse From their mobile or computer, the interested buyer is immersed in a very qualitative representation of the project and can navigate smoothly and intuitively between the different rooms to discover the apartment which was the one inside it.

In addition, the metaverse also makes it possible to make the experience closer to reality by providing interaction with the real estate agent, which is essential for the buying process.

In fact, using Oncecyber’s chat, the agent will be able to present the apartment and its advantages, and the buyer will be able to ask him questions during his visit. The estate agent will thus be able to provide much more information that would not be noticeable without his presence, which does not exist with simple virtual visits.

“Our proposal is the meeting of two worlds! It is exciting to see how the metaverse, this ever-new, virtual and fictional universe, can illuminate our concrete and daily reality. Visiting real estate in the metaverse in an interactive and immersive way allows us to better project ourselves into our daily lives.”

Virginie Boudet, Vice-President Brand & Communication for SeLoger

“People don’t always see the point of going to new technologies like the metaverse unless they’re made to go there by creating really useful new services that might not exist in real life.”

Fabien Teichner, founder and creative director of the disruption agency

The Oncyber platform was chosen in the metaverse to offer this experience to internet users for three main reasons:

  1. It is a platform that has still been little or not integrated by brands, the presence of SeLoger on this platform is all the more remarkable.
  2. It was important to help people have the simplest and most fluid experience possible, and Oncyber allows to enter it with a simple link, without creating a wallet and without sharing personal data.
  3. Oncyber is an enthusiast platform that was created to allow art collectors in the form of NFTs to exhibit their works in virtual galleries. There are many art lovers and artists, fine collections and internationally respected galleries such as The Gagosian Gallery.

Once the sale of new homes is completed, SeLoger will also offer art collectors who wish free use of the created virtual exhibition apartment to display their works there.

An innovative operation that you can discover via a link available on request.

This operation is offered by the SeLoger brand, a real estate player that has innovated for 30 years through its 11 specialized platforms to facilitate research and real estate projects for all French people, meeting their expectations as 63% of future buyers expect more digitally. innovations from estate agents in the next 5 years[1].

“Since the establishment of Quartus, innovation has been at the core of our DNA: dematerialization, online sales, customer experience… The Metaverse is the next step in our approach, which is why we are excited about this partnership with SeLoger. This new approach adds strong value to our offering by putting the customer at the heart of our relationship, and we look forward to collecting their first feedback in the metaverse.”

François Faure, Acquisition & Data Strategy Director at Quartus


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