A blast from the past makes a foray into the future as Napster, the company that pioneered modern music streaming services, plans to dive headfirst into the metaverse. The pioneering music service started its Web3 journey with its recent decision to bring in former Roblox music king Jon Vallapulos as the company’s CEO. Vallapulos will use the expertise he gained working on sandbox games to lead the company’s push into virtual concerts.
There’s no doubt that the music industry has struggled to understand where Metaverse fits into mainstream business models. While major record labels take careful steps to exercise their notice rights under the Digital Millennium Copyright Act (DMCA), many music labels struggle to strike a balance between protecting the rights of artists they represent and releasing music that is widely accessible to the masses. .
Perhaps it therefore makes sense for Napster to return as a web3 concert platform. The company earned its initial reputation for being a pioneer in the music industry, exploiting what could be considered “technical shortcomings” to democratize music streaming.
While avatar-based gigs alone won’t solve music delivery issues in the industry, it shows that players in the music industry are still committed to figuring out how to work within metaverse platforms like Roblox and Fortnite to reach new audiences.
Fortnite popularized the idea of Metaverse Concerts in 2019 when it hosted an in-game performance by recording artist Marshmello. Since then, other artists who have embraced metaverse appearances include BLACKPINK, George Ezra, Travis Scott, Justin Bieber, The Chainsmokers, and Denzel Curry. Such shows have become so widespread that this year’s MTV Music Video Awards featured an entire category dedicated to Best Metaverse Performance.
As more and more artists struggle to retain ownership of their music, it has become clear that the music industry’s historical approach to royalties and revenue reflects a very different era. Although less popular than competitors such as Spotify and Apple Music, Napster is the only music streaming service that has direct rights with all independent labels, Forbes reports.
Additionally, these metaverse appearances can help improve artists’ bottom lines through digital merchandise sales. These goods are also much cheaper to produce and distribute than physical goods.
Napster needs to do something innovative if it can lure Vallapulos, whose previous official title at Roblox was vice president and global head of music. Vallapulos has hosted virtual Roblox concerts from some of the biggest names in the music industry, including Twenty One Pilots and Lil Nas X.
It appears that Napster plans to incorporate avatar-based gigs into their overall strategy. The private company is currently owned by two web-focused entities3: Hivemind, which helped relaunch music streaming service Limewire as an NFT marketplace, and Algorand, which develops infrastructure for blockchain and cryptocurrency crypto platforms.
“I thought about how antisocial and unexciting streaming services were, so when I was offered one to innovate, it was too much to pass up,” Vallapulos told Forbes.
Robloxians looking to get a music fix in the metaverse can check out our Roblox Music Cheats for September to play tracks from their favorite artists in the game. They can also check out our list of Roblox promo codes for September to customize their avatars with free materials. Use them in the best Roblox games of 2022, which include games like Adopt Me! and Jailbreak.