Inauguration in Villefranche. Many people to discover the universe alinea –


Text: Morgan Couturier The result of long negotiations with the Cot family, the French furniture and decoration giant’s arrival at Calade is already generating great excitement among the public. The approximately 250 people who were seen at the inauguration of this 2000 m store2 is the first proof.

A successful decoration is due to these details that make perfection a jumble of elements that make the beauty of a whole. Experts in the field, alinea as their franchisee, the Cot family, will thus have provided sure proof of this. All exhibited by gift of a parting gift. A simple candle whose enchanting scents already invite you to return. A winning bet, the new Caladois duo will have ignited the flame among its customers. Literally, as well as figuratively, “the brand was anticipated and generated genuine excitement” since its opening on September 15. The dedication of the site, orchestrated five days later, was just a simple reminder. This new store on 2000m2the first in the Rhône, moves the crowds.

“This is the culmination of a project that was close to our hearts”, rejoiced the directors, Natalie andLaurent Cot, before he continues: “alinea shares a warm, authentic art of living. It is good to live here”. Between the aisles, it’s also good to get away from it all and stroll along the path of colorful products, mainly designed in France. “In Villefranche we put the best of alinea. This store will definitely work. The current offer is sublime”, assured Alexis Mulliez, daily manager of the brand, present in the apartment. If the flame is now lit, alinea now only strives for one thing: for the people of Lyon to get up to speed.

220, avenue de l4Europe – Villefranche sur Saône
A6 – Exit 31.2 Villefranche South

Inaugural paragraph
Tuesday 20 September 2022

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