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When CCP Games needed someone to stage a giant real-time space battle with 14,000 ships, they turned to Hadean. And that’s one of the reasons why the British startup raised $30 million.
London-based Hadean hopes to create the infrastructure for the metaverse, and it already supports virtual worlds in immersive entertainment and digital twins for businesses. (We’ll be discussing the topic of real-time metaverse at our GamesBeat Summit Next 2022 event on October 25-26 in San Francisco).
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Hadean creates distributed, spatial and scalable computing for Web 3.0 and the Metaverse. The distributed cloud platform is a software layer that enables scalability, security and interoperability, enabling metaverse and digital immersive experiences for enterprise, enterprise, game and public customers.
One of the current challenges is that advances in computer chips and performance will not come easily now that Moore’s Law has slowed. Jensen Huang, CEO of Nvidia, said Moore’s Law and the economic benefits that come from chip miniaturization are basically dead — just in time for the metaverse to arrive.
Keshani said Web3 and open architecture are likely to be the foundation of the metaverse.
“We’re not going to have monopolies controlling this future,” she said. “We’re going to see weird and wonderful new business models supported by empowering the next generation of creators to build that future. And that’s what excites us. We don’t see ourselves as defining the metaverse. We create technology that enabling this creative economy to build it. We don’t know what that looks like. But we’re excited to work with partners like Epic who share that vision.
Molten Ventures led the financing with participation from 2050 Capital, Alumni Ventures, Aster Capital,
Entrepreneur First and InQTel. The Series A round plus an investment from Epic Games,
help Hadean develop the company’s scalable, interoperable and secure metaverse capabilities.
As an open platform for distributed cloud computing, Hadean can be considered as the
the “infrastructure” that powers the metaverse so it can become a reality, Hadean COO Mimi Keshani said in an interview with GamesBeat.
“We’ve created a platform for distributed computing, and we’ve built a number of applications that lend themselves very well to spatial computing,” Keshani said. “And it is of course very well suited to strengthening 3D virtual worlds even better. We are cutting our teeth in the games industry.”
The company debuted in 2015, and the current management, led by Hadean CEO Craig Beddis, joined in 2017. After demoing with CCP in 2019, it was able to secure a multi-year deal with Microsoft’s Minecraft.
“Hadean’s mission is to connect the physical and virtual worlds — to help us make better decisions and ultimately improve the quality of our lives in the physical world,” Beddis said in a statement. “Today’s virtual worlds are a limited experience – small scale, siled and uncertain. That is why these are the technical challenges we tackle today. But we believe that the true success and mass adoption of Metaverse will depend on how easily creators can create their own experiences at scale, leveraging open and robust Metaverse technologies as a service. We are excited to work with industry leaders like Epic Games who share our philosophy and ambitions for this reality.
Hadean has developed metaverse components and signed multi-year agreements in the entertainment space (Minecraft, Pixelynx, Sony and Gamescoin) as well as with education and enterprise digital twin providers.
In 2019, Hadean demonstrated the Unreal Engine to 14,000 players with EVE Online producer CCP Games.
“Hadean’s computing power will provide the necessary infrastructure as we work to create one
evolving metaverse,” Marc Petit, vice president of Epic Games’ Unreal Engine ecosystem, said in a statement. “The company’s technology complements Epic’s Unreal Engine by enabling large numbers of concurrent users and unlocking new tools for creators and developers. We are happy to contribute to
Hadean and we look forward to continuing to work together to lay the groundwork for the Metaverse.
This real-time demonstration demonstrated that the company’s infrastructure can support a large number of concurrent participants in a virtual environment. This new wave of funding will accelerate Hadean’s ability to empower creators in new emerging metaverse markets to change all aspects of how we work, build, buy and consume.
Hadean is working with music metaverse creator Pixelynx, which wants to bring together thousands of people in virtual music concerts. He also works with the British Army on training simulations.
Keshani said Hadean focuses on the core issues, including scale, where you need to reach players around the world. It also focuses on concurrent users, or the number of people you can fit into a real-time virtual world space. Keshani said the company has tools that allow its customers to support thousands of players in the same experience at once. Compare that to the hundred players you’d typically find in a game like Fortnite. Hadean also works with security.
Fixing latency or delays in interactions in applications like games will be a big challenge for the metaverse.
“Latency is based on physical limits,” Keshani said. “The speed of light is not going to change. When we think about synchronous environments with several thousand players, we need a means of communication between the core simulation and everything closer to the periphery where people are playing games.
Hadean’s software sits close to the edge and minimizes the information reaching the end customer to keep speeds high and bandwidth costs low.
“It’s about intelligently or smartly sharing the right information that the customer needs to keep the status up to date and ensure that all messages are reported in the right way, without overloading them and giving them more information than they need for, and finally goes down and falls behind. ,” she said.
Instead of wrapping around an existing tech stack, Hadean redesigned the tech stack for the Web3 era, Keshani said. The game developer doesn’t care about scaling. They just write the game logic and Hadean will take care of the scaling in the cloud, Keshani said.
She believes that real-time metaverse technology is not far off. In fact, she thinks we have tons of computing power to run the metaverse. But we’re just not making effective use of it right now, she said.
“You really only pay for the cloud usage you actually use,” she said.
Subspace tried to use alternative hardware and paths on the Internet to bypass bottlenecks. But it turned out to be an expensive solution, and Subspace went bankrupt. In contrast, Hadean’s goal is to work with customers on the infrastructure and help them use it more efficiently.
Current solutions wrap existing technology to scale applications, but that introduces a lot of complexity, Keshani said.
In terms of revenue, Hadean has generated over $10 million in revenue and is hitting 50,000 concurrent players in its scaling tests. The company employs 115 employees.
As for the definition of the metaverse, Keshani thinks of a persistent 3D real-time virtual world with connections to the physical world.
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