SBC, the 1st Junior Agency in Europe that specializes in sports business

Hi Cécile and Axel, can you introduce yourself?

Cecile: Hi, I’m Cécile, the co-president of SBC in charge of the SBChallenge. I am currently Master’s degree from EDHEC (Business Management course) after completing two years ECE preparation in Paris and a first year at EDHEC.

Axel: Hello, my name is Axel and I am co-chairman of SBC, responsible for the association’s Junior Bureau. I follow the same path as Cécile at EDHEC and I did my preparation ECS at the Lycée du Parc in Lyon.

Describe Sports Business Consulting, the 1st junior company in Europe specializing in sports?

VS: SBC is first junior agency in Europe specialized in the world of sports. The various departments carry out tasks for sports companies throughout the year. With the money collected, we organize events: the Sports Business Challenge and, for the first time, an inter-association karting relay.

HAVE: Our the goal is twofold : offers our services to entities in the world of sports (federations, clubs, professional athletes, companies, start-ups, etc.) and brings students closer to the business sector of sports.

Since the beginning of SBC, what has been the most powerful moment for you?

VS: The final of the Sports Business Challenge was the realization of the work we have done throughout the year. It was a special moment because the last edition was the first that could take place in the FFF’s premises (due to sanitary conditions), but also because all the members of the association were present, not forgetting the sports personalities. we could meet (Estelle Mosely, Jacques-Henry Heraud…)!

What actions do you perform during the year?

HAVE: We are currently working on several missions:

– We are aware of that BSSA website (the group of business school sports departments) where students can find all information about sports competitions between business schools (results, date, rules, places, etc.)

– We we are looking for partners for a sports association from a business school other than ours, so that the latter can finance its activities: not all student associations have a collection center, this association has decided to draw on our competences in the field.

– So are we Cryobain Development Managersa cryotherapy company already partnered with PSG or Chelsea, through several studies: satisfaction, prices, competition, market, etc.

This year, our new event will also take up a lot of our time and will require a lot of commitment from all members.

Tell us about your Sports Business Challenge? What’s new for this 2023 edition?

VS: that Sports Business Challenge is the emblematic event of the SBC that we conduct each year. It is a problem-oriented sports innovation competition to reflect on the big questions in the world of sports and organized with the support of the French Football Federation. This edition is special because it marks the 10thth year of the SBC Challenge: we are preparing many new features that you will have the opportunity to discover as the year progresses.

What do you learn in your association?

VS: SBC is one especially professional association because our various centers work throughout the year with companies from the world of sports, and we organize events in parallel, which gives us a very complete association experience.

A: The Spons department, which caters to partners, teaches partner prospecting and management techniques. Through its missions, the study center learns the basics of the consulting environment. The Events department manages the organization of our events: between canvassing service providers, canvassing speakers and schedules. Finally, the Com and Créa poles take care of the association’s communication and visual identity and also provide services to companies.

What are your plans for the coming months?

VS: This year we are organizing 10th edition of the Sports Business Challenge. The next few years of sporting context make working on the issue even more interesting (especially with the big international sporting events coming up). In the coming weeks, members of the SBC will participate in the SBTour to meet students in schools in France and promote the SBChallenge.

In addition to the SBChallenge, we are organizing a brand new event: an inter-association karting relay for EDHEC students.

Read more : Is it compulsory to integrate an association in the school?

Why is SBC not just a traditional Junior Enterprise?

HAVE: SBC is one Junior agency and not a Junior Enterprise, this means that the members of the association do not get paid for their work. All the money obtained through the missions is donated to the association. Specifically, the money is used to organize the association’s events, the SBChallenge and the kart relay for this year. We also have the distinction of only working with units from the world of sports.

How does recruitment take place in SBC? Which profiles are you looking to recruit?

VS: As in all EDHEC associations, we participate and organize several events in the first years, so that they can meet us and get to know the association and its atmosphere a little better. After 1eh recruitment round, we continue the interviews by asking the students to do preparatory work in relation to each pole they present. The beginning of Octoberwe meet to choose 25 new SBC members.

HAVE: Above all, we are looking for people who are motivated by SBC and its projects, but the association must also respond to them: we all get along really well and want to maintain this good understanding and the atmosphere specific to SBC.

Is experience within SBC a real asset to the professional world and the world of sport?

VS: Of course, being a member of the SBC is a first experience in the sports industry, which is a rather closed sector. In addition to meet a lot of sports personalities and people working in this environment, we can benefit from the SBC alumni network, where many members are already in place in the world of sports (Paris 2024, Adidas, Sportfive, etc.). The missions and events that we carry out during the year give us the opportunity to put what we learn into practice and work concretely.

As co-chairman of an association, what is your responsibility, what do you get out of it?

VS: As co-presidents, we work hand in hand at the SBC, but our missions are still quite different. I take care of the entire organization of SBChallenge and I take care of relations with partners and the administration of EDHEC. It is a very enriching experience because we take on a lot of responsibility.

HAVE: As head of JA, I oversee all the tasks that the association takes care of and take care of the relationship with our customers. I try to ensure that the whole process runs smoothly and collaborate with the division heads in this direction. It’s a lot of responsibility and it requires leadership skills that aren’t necessarily taught in class, but it’s very formative.

Is it difficult to manage such a position in parallel with courses at EDHEC BS?

VS: With a good organization, it is possible to combine courses at EDHEC and work in associations. We also have the advantage in the SBC of having two presidents, which allows us to choose between the different tasks, even to divide the work and help each other when you are in a busier period.

HAVE: As chairman, it requires considerable commitment and, above all, good organization to have a real balance between association work and personal work, but it can be done. The association does not require a lot of work from all its members, being 50 makes it possible to distribute the burden and everyone does not feel overworked.

The last word?

HAVE: Thanks for reading our interview, I hope you now have a clear idea of ​​what we do at SBC. And a small announcement at the end: we also collaborate with student sports associations so if an association at your school needs our services, don’t hesitate to tell them about us!

Read more : Has one or more associations

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