Hesli: the startup revolutionizing recruitment

You have certainly applied to companies for an internship or work study program. We all know the recruitment processes with the traditional CV and cover letter. What if everything changed? This is the bet taken by Hesli, a startup created by Martin and Julian, two students from NEOMA. Martin tells more about this project.

The journey of the founder of Hesli

What is your background?

After high school I vowed never to go to business school, but only fools don’t change their minds. Being very good at economics, I joined the Sorbonne and the nightmare began. Neither college nor finance was made for me. I repeated my first and second year and since I had few courses, I became interested in entrepreneurship. I started as a birth attendant for Take It Easy. Then I was a chef for Menu Next Door, a Belgian startup. It was with them that I discovered The family, a great incubator that gave me a taste for entrepreneurship. I began the entrepreneurial adventure by creating a business drop shipping. I sold fan accessories for Euro 2016. An interesting but uncertain experience: I made two sales.

In my third year, I stepped out of my comfort zone by going on exchange to Madrid. Then I realized that business schools were the perfect place to make my passion a reality. I passed the AST competitions to join NEOMA Reims in L3. I found my happiness in Enactus, NEOMA’s social entrepreneurship association, but also and above all in Genius, the entrepreneurship association that I chaired for a year.

When did you get into entrepreneurship?

I was an intern at Startup Factory Brussels, a startup studio in Belgium. They saw that I was motivated and told me about their Dark Kitchen project. I was interested and I started! We have become the best restaurant in Poke Bowl from Brussels on Deliveroo. They offered me to stay and I really wanted to, but I decided to go back to France to finish my studies. A head full of stars and a strong desire to move forward in entrepreneurship.

So I took Julian and Gabriel on the PicMe project. This startup should allow tourists to return with beautiful memories. Everything went well, we were incubated in the school’s incubator and then at Innovact, the incubator for the Grand Est region. But COVID has been there and forced us to review our model. We did B2B selling photos to agencies, restaurants, but it wasn’t stimulating. We are therefore interested in the question of internships and work studies.

The beginning of Hesli

Is that where you started Hesli?

At PicMe, when we posted an internship offer online, we received an average of 150 applications. We had a lot of resumes and cover letters to process. We were told that this time could be better spent handling the profiles that best meet our needs. The idea is that the CV and cover letter are out of date. The real need for a recruiter is to know who his candidate is and what he can bring to his company.

With Julian, we therefore created Hesli. It is a platform that offers two interesting features:

  • A reverse recruitment process. It is no longer the candidates who go to the recruiter, but the recruiters who search our site for the profiles that interest them. This saves them a lot of time.
  • The opportunity to be able to dig into the candidates. We have created a very complete dashboard where candidates can enter practical information, their experiences, their soft values in the form of visual representation, videos, photos, quotes, etc.

Where are you in the development of Hesli?

We worked on a first beta with 10 companies of all sizes: startups and larger companies. The idea was to have a privileged relationship with these structures to understand what interests them and improve our product.

Today we go to phase 2 with 30 paying companies paying us €250 per recruited profile. This does not correspond to our final model. Finally, when the critical size is reached, our business model will be offered in the form of a subscription with a certain number of unlockable profiles each month.

The launch of Hesli

When will Hesli be launched?

We are working on our full-scale launch, which from September 2021 will be the reference for recruiting work study students and trainees. Our goal is to reach 10,000 registered students by the end of the year, with students from all walks of life: business schools, universities, engineering schools, etc. This is what will make Hesli’s strength. We recruit today as we did 20 years ago, and Hesli wants to move the lines.

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