Cdiscount insists on selling used cars with Reezocar – L’argus PRO

Cdiscount will continue to sell used cars online with a new partner. In fact, the subsidiary of the Casino group has chosen to join forces with Reezocar (and its editorial service provider Livecars) to develop its used car catalogue. This announcement comes more than a year and a half after the merger between Cdiscount and the company Arval, which already related to the online sale of used cars. Reezocar will therefore replace the long-term rental company to provide the e-commerce platform.

“Based on the interest met with our customers by this service launched with Arval in 2021 and the growing attractiveness of buying used cars, we have decided to deepen and expand our offer with a new partner who has a catalog that meets all applications » reports Cdiscount, which claims more than 100 sales made with Arval since the launch of the activity in 2021.

A quarter of used electric and hybrid cars

Used car Cdiscount Reezocar
In January 2021, Cdiscount entered into a first collaboration with the rental company Arval to develop the sale of used cars.

An offer of almost 2,000 multi-brand used cars (compared to 580 units with Arval at last score), refurbished and certified, currently offered to Internet users via a “cars” tab located at the top of the window. The ads presented a fixed price or rent “from X euros/month”, knowing that only a selection of models are eligible for lease with an option to buy (LOA). Some ads are illustrated with a single “non-contractual” photo. The two players ensure that electric and hybrid cars represent 25% of the catalog and indicate that the offer will be enriched “depending on the market”. The used cars displayed on the display show a maximum of 6 years and 120,000 kilometers.

Home or office delivery

Several services are also highlighted on the page, such as the “satisfied or refunded” promise (within 15 days), two 12-month guarantees (Safe and Optimum), financing or home delivery (of €91 to €813 according to the prices shown on the page) or in an agency. Based in Boulogne-Billancourt (Hauts-de-Seine), the Reezocar company opened its first physical agency in Seclin (Nord) last June under the ReezoShop brand in collaboration with the GGP distribution group. The company aims for a network of 12 to 15 ReezoShop agencies in the medium term in France.

Cdiscount, whose business volume fell by 9.9% in the first half of 2022 (to 1.79 billion euros), is therefore entering a new phase in its development in the used car market. In terms of cars, the e-tailer has been offering accessories, spare parts, tires and equipment for several years now. He also sells two-wheelers. In 2018, the subsidiary of the Casino group had bought the online sales site 1001pneus.“By collaborating with Reezocar, we are developing our offer by offering our customers a richer catalog of used vehicles that meet all the needs of the French, but also a wealth of services to support them through their buying process with different financing solutions such as leasing with the option to buy or credit. This partnership is part of our desire to promote alternative forms of travel and responsible consumption.” says Sylvie Thomassin, Service Development Director.

Previously, in France, the companies PriceMinister and eBay had also tried to sell used cars on their digital storefront, without much success. As for the giants Amazon and Alibaba, they have not yet taken a concrete position on this activity to date.

Leave a Comment