News hardware Electric car: Xiaomi enters the car market to put pressure on Tesla and Elon Musk
Xiaomi, the Chinese company with multiple activities, is still looking for new markets to establish itself in. The company widely known for its electric scooters now seems to be officially making a little more commitment to mobility.
Xiaomi: diversify to better govern
Xiaomi is a bit like a Swiss army knife. The Chinese company does everything and, to tell the truth, does it quite well. Since its creation in 2010, the Tech giant has only expanded its product catalog. Electric scooter, smartphone, hair dryer, electric shaver, nail clipper and even vacuum cleaner, Xiaomi has something to meet the needs of almost everyone.
To realize growing brand awareness, just look at the smartphone sales figures as in 2021 Xiaomi has become the second largest manufacturer in the world behind Samsung and ahead of Apple (just that). In addition, the Chinese giant is also a juggernaut when it comes to selling electric scootersthe brand was actually one of the first to ride the wave and has been offering excellent quality products for several years.
As we explained it to you a few weeks agoXiaomi intends to engage more intensively in the mobility market. After the electric scooters, the Chinese manufacturer will therefore indeed begin the production of an electric car. And according to the information from NotebookCheckthis new vehicle could officially land in 2024.
Xiaomi attacking Tesla?
remember, we are in March 2021 and Lei Jun, CEO of Xiaomi, announces between two presentations of smartphones that the Chinese manufacturer will start producing cars “zero pollution”. For this project, we know that the company has invested nothing less than 10 billion dollars. A staggering sum that proves Lei Jun and his teams are not taking this project lightly and intend to impose their brand on the automotive industry.
But a few months ago we thought that this project “My Car” (code name) had taken the lead in the wing due to Chinese laws on the production of advanced products. But this is not the only brake since negotiations with Beijing Automotive Group Co (BAIC) – Chinese car manufacturer – for the production of the vehicle never came to anything. So many problems that caused a delay in the deadlines that Xiaomi had set itself.
All this imbroglio therefore pushed the manufacturer to take the decision to open its own production facility in China. to manufacture its vehicles as explained NotebookCheck. With this program change, Xiaomi still hopes to be able to will release its very first electric car in 2024 at a significantly lower price compared to Tesla Models, since the “My Car” could cost less than 30,000 euros.
Since Xiaomi entered the EV industry 500 days ago, our autonomous driving team has gathered more than 500 members, planned to invest 3.3 billion RMB in the first phase of R&D, and committed to developing full stack algorithms by ourselves. We aim to be a leader in the industry by 2024. pic.twitter.com/sRaRJ6t0uk
— leijun (@leijun) 11 August 2022
In addition, we also learn a little more about the characteristics that this vehicle could exhibit. Still according to NotebookCheckwould this vehicle be equipped with an autonomous driving system named Xiaomi Pilot. If rumors are to be believed, this system could even compete with Tesla’s Autopilot. What is certain is that Xiaomi does not hide its ambitions since the manufacturer wants to become a pillar of technologies related to autonomous driving in 2024. It remains to be seen whether the Chinese giant will be able to offer a vehicle that matches its electric scooters in terms of quality.