Newcomers to an established industry like the automotive industry must go above and beyond to make a lasting and strong first impression. When Korean luxury brand Genesis first hit the scene six years ago, it offered quality on par with the benchmark Germans, but at a price that made car buyers drool. Good value isn’t the only thing Genesis has going for it, though, as it now turns its sights to electric cars packed with cool tech.
We’ve got our hands on the all-electric new 2023 Genesis GV60, which packs plenty of eyebrow-raising technology. Whether it’s practical or useful driving aids or just simple gadgets, the reality is that Genesis has packed its new EV with all kinds of stuff for techies.
Digital and biometric keys
If you’re ready to ditch your physical keys, the GV60 has a few options. The right smartphone or portable device allows the use of a digital key.
Genesis is the luxury car division of South Korean giant Hyundai Motor Company
Currently, only Samsung and Apple devices with Ultra-Wideband (UWB) and Bluetooth Low Energy (BLE) capabilities are compatible with the Digital Key feature, which allows you to leave your physical keys behind and use your device to unlock, lock and start auto.
You can even share the digital key with your friends or family through the Digital Key phone app. So far only BMW models and very few Kia and Hyundai models support digital key, making this feature quite innovative.
Speaking of smartphone technology, the GV60 borrows another set of features from the latest flagship handhelds: biometric identification. Like your smartphone, the vehicle is equipped with a facial recognition camera located outside the B-pillar.
After installation, you approach the car and it unlocks the door if it recognizes your face. There is also a fingerprint reader inside the vehicle next to the infotainment controller. Using this you can start the car with your finger; no key is needed!
Biometric features can also link your finger or face data to user profiles in the car to automatically change radio presets and seat position for each registered user. Normally this is done using the seat memory buttons, but hey, it’s not all that cool.
Even if you don’t have a supported phone for the digital key, Genesis offers a connected service and phone app that uses your phone’s cellular network to remotely lock and unlock your car. It’s probably not suitable for everyday use, but it will help give you peace of mind when you leave the car parked somewhere.
Connected features also help you find the car in a parking lot, monitor GV60 range, get roadside assistance and more. This also provides over-the-air (OTA) updates to the car’s software, updating your infotainment system or navigation without having to visit a dealer.
Like many modern cars, the GV60 supports Android Auto and Apple CarPlay, although it doesn’t currently offer a wireless connection to the infotainment screen, which is a bummer. Users can connect their devices to the car with a USB-C cable to use Android Auto and Apple CarPlay.
Safe and sound
Safety is another branch of technology that is huge in the automotive industry. The Genesis GV60 is equipped with safety features such as a forward collision avoidance system that can detect pedestrians and cyclists, a blind spot collision avoidance function, a parked collision avoidance system, adaptive cruise control focused on highway driving and a sophisticated remote parking system.
This last point indicates that if you have a tight parking space, you can exit before parking and remotely park the GV60 from outside the vehicle.
The safety features also include the passenger. When you leave the vehicle on a busy street, the car’s blind spot monitor can detect oncoming traffic or cyclists and lock the car door for a while to avoid accidents.
There is also a very sensitive rear passenger warning. While other cars remember the door opening and closing sequence or use airbag sensors to remind you if there is a passenger in a given seat, the GV60 has a built-in radar that can detect small movements of animals or children to provide a warning in the event of of oblivion. passenger.
Users may also be concerned about the security of the aforementioned biometric and personal data. All this is encrypted and stored on board the vehicle. Only the driver can access it to delete the profiles.
Loaded and unloaded
Since the Genesis GV60 is an electric vehicle, electric performance is an important point of discussion. The GV60 supports charging speeds of up to 350 kW, which in theory would allow it to charge from 10 to 80 percent in 18 minutes.
You’ll need to find the right DC fast charger and have ideal battery and charger conditions to maintain that power, but if all goes as expected, the car should be able to charge fairly quickly. When fully charged, the GV60 offers between 235 and 248 miles of range, depending on trim level, but all models support this quick, fast charging system.
What if you wanted to use an electric car to charge something else? Inside the vehicle, next to the rear seats, is a 240-volt outlet, which should allow you to charge laptops or run small devices in the car.
This should help make things more productive at your next charging stop. But the vehicle also has an external vehicle-to-charge (V2L) feature that provides 3.6kW of power to outdoor devices, making it ideal for a campsite or tailgate party.
The technology behind the reader
Finally, the sophisticated technology in the Genesis GV60 also extends the driving experience. The GV60 Advanced boasts 314 hp and 446 lb-ft of torque driving all four wheels to deliver a 0-60 mph sprint in about 6 seconds.
The Performance model bumps the power figures up to 429 hp, but has a round Boost button on the steering wheel that temporarily boosts output to 483 hp and 516 lb-ft. For 10 seconds, you get the full grunt of that powertrain, allowing the vehicle to hit 60 MPH in about 4 seconds.
That’s incredible speed, although it’s crazy that this mode lasts for ten seconds – on the street, using it for more than five seconds is more than enough to get you into serious trouble. But if you have private property to play on or a skidpad, you can also take advantage of drift mode, which will help you turn tires into smoke!
Gadgets and gadgets don’t stop there. Being an electric vehicle, it is eerily quiet and has active noise reduction to eliminate wind or tire noise from the cabin. If you don’t like that, the vehicle has the ability to play fake engine sounds through the sound system with a few options to choose from.
A car simply needs to get you from point A to point B, preferably safely and in a reasonable amount of time. But when you spend $58,890 (for the Advanced model) or over $67,890 for the Performance model, there has to be something more to justify the price.
Not all of these technologies are necessary, but some of them help add a used touch to the vehicle, reduce the tedium of a daily commute, or improve the ownership experience. It helps spread the Genesis reputation when you show it all off to your fellow BMW, Mercedes or Audi owners, which should help the Korean luxury brand gain a few extra followers in no time.