Studies from Counterpoint Research and Questmobile show that Huawei continues to have the most active users, but why?
Three years ago, the US government launched an offensive against Huawei at a time when the Chinese company was doing more than well in the global smartphone market. With the third position in the world and after becoming the number one brand in countries such as France, it was a blow for the company. It was even speculated that they would leave the market.
And yet, despite the trump card, despite all the adversity and not being able to count on Android or Google support, Huawei has the largest number of users globally. This is what is said in media such as Gizchina. Let’s try to shed some light on this whole matter.
First symptom: a falling market
After the sanctions imposed three years ago, the fact that users remain so loyal to Huawei has a lot to do with the fact that the economic situation after COVID-19 is not optimistic. Current consumer trends tend toward more conservative and pragmatic behavior, with demand for electronics showing signs of slowing, according to what has been gathered.
A study by the Chinese Academy of Information and Communication Technology highlights this trend: mobile phone sales in China this year are at 136 million units, representing a 21.7% decrease compared to the previous year.
For Chinese brands, the situation is even more serious. From January to June 2022, the manufacturers of the Asian giant saw their sales fall by 25.9% compared to the previous year. And to make matters worse, the terminal replacement cycle has gone from 24 months to 31.
On the one hand, young users do not have enough purchasing power to afford a new terminal. On the other hand, the downward trend in device sales is helping Huawei. And since the brand has a solid base, if users don’t replace their phones, they comfortably maintain their lead.
Second symptom: users stay with Huawei
While it may seem crazy to buy a Huawei in 2022, the truth is that the brand continues to maintain what put them in such a good position a few years ago: they make good devices that work well (and it’s appropriate to add that they are very competent in the photographic department). In 2019, the year the sanctions were received, the Chinese brand showed its best game.
In their home country alone, they had a 40% market share in the third quarter of 2019, as reported by a study conducted by Counterpoint Research. The second and third positions, occupied by Vivo and OPPO respectively, do not even correspond to this number.
Huawei’s top of the range at the time was considered the best that could be found in the Android market, which is the base for all the active users that the brand has today. As we have already said, it does not occur to anyone to discuss the quality of Huawei products; the universal feeling of his good work is unanimous.
Third symptom: Huawei’s smart ecosystem
Finally, they point out from Gizchina that Huawei’s involvement in AIoT (artificial intelligence of objects, the combination of artificial intelligence with IoT) and the concentration on the development of HarmonyOS causes the creation of a network of interconnected devices, including phones, tablets, portable computers such as like Matebooks, cars, smart homes and even headphones.
All of these devices help create their own electronic ecosystem, and as long as there’s a Huawei device in the house running (or compatible with) HarmonyOS, it’s hard for anyone to consider replacing it.