Playstation versus Xbox: the reasons for the new clash between the two giants

Game news Playstation versus Xbox: the reasons for the new clash between the two giants

Brazil has been the scene of a huge battle between Xbox and PlayStation for two weeks now. So what is this match and why is it taking place in Brazil in the middle of August? It all starts with the announcement of Xbox’s takeover of Activision Blizzard, news that apparently has nothing more for its competitor Sony… Here’s everything you need to know about this affair…

Summary

  • There are always two of them, the master and the apprentice…
  • When attacked, the empire strikes back
  • I love you, not me either
  • GamePass, the thorn in Sony’s side
  • The future tomorrow

There are always two of them, the master and the apprentice…

Over the past six months, the video game market has changed tremendously. Xbox has relied heavily on their GamePass for years. Meanwhile, PlayStation played the skeptics before falling in line by renewing its services with PS Now version 2022. Sony has been the leader for 25 years and its place is now in danger. To be successful in the subscription catalog market, three things are needed: a lot of negotiating the contracts and adding more and more games, a lot of servers to host the content and to offer an attractive offer to the players. On the first two points, Microsoft wins. For the offer, Xbox puts all its games in its GamePass, which Sony cannot yet afford. PlayStation still relies heavily on console sales as its primary medium and on the profitability of single game releases. However, Sony can count on its exclusives, even if they arrive on PS Plus with a slight delay. Where Sony is very annoyed now is that Activision Blizzard holds the goose that lays the golden egg: the Call of Duty license, and the studio is being bought out by rival Xbox. Fearing a future major exclusivity for Xbox, Playstation embarks on a crusade to thwart these plans. Off to Brazil!


When attacked, the empire strikes back

In January, Microsoft announced its intention to buy Activision Blizzard King for $69 billion. But before we declare victory, we must wait for the validation of the purchase of several commissions. A takeover of this size obviously takes time and worries many video game players, including Sony. The purpose of the commissions is to ensure compliance with the competition, before validating the acquisition. Brazil is a very important market for Game Pass because consoles are too expensive there. The Commission launched an inquiry to gather evidence from actors in the sector and published the results. This is the perfect opportunity for Playstation to try and corner Xbox.


I love you, not me either

There have therefore been associated false compliments since the beginning of August. Sony says Microsoft is a great group, but acquiring Call of Duty would be a danger to others. Microsoft compliments Sony’s exclusives by saying that everything will be fine with them, and even claims that its own catalog remains less attractive than Sony’s and Nintendo’s. Sony’s Spider-Man exclusivity is also highlighted, as the group also owns the film rights. Sony’s response: Call of Duty is the biggest franchise of all time and amounts to a gaming category in itself, which would make it difficult to compete. On the other hand, Microsoft despises Activision Blizzard for minimizing the scope of their acquisition. In summary, the two competitors are doing tons one way or the other to pull the cover for them.


GamePass, the thorn in Sony’s side

The dramatic exchanges continue, but especially around GamePass as a profitable model. GamesPass sees itself as a perfect weapon in relation to the current growth. He already collected a lot of money from subscriptions and studio purchases, especially in Brazil. Microsoft has a clear speech, accused of being embarrassed by Sony, which slowed down the expansion of GamePass. We now know thanks to the press that the Japanese giant pays blocking rights and especially with the communication of the games. Microsoft is obviously not completely white either as we have seen similar blocking stories with the Epic VS Apple lawsuit.


The future tomorrow

The Activision Blizzard and King franchises are colossal and concentrate a lot of games that work very well like Call of Duty. But under the command of Xbox, it’s quite possible that other licenses will burst to bolster GamePass. However, exit problems are to be expected. Microsoft has expressed a desire to avoid its games not eating each other by leaving them twelve months apart. A decision that would look like a change in company policy. Nevertheless, he makes sure that multi-platform games will continue to be released everywhere, but GamePass prioritizes first and foremost!

Leave a Comment