Gers: the war in Ukraine increases sales of electric cars in Auch

the essential
Skyrocketing fuel prices at the pump had an immediate impact in Gers, where the motorist is an unconditional supporter of diesel. As a result, the demand for electric cars among the Auscitain dealers is increasing.

Since February, the car dealerships in Auch have received customers who all have the same question: “When will my new electric car arrive?” The sudden explosion in gas station prices has further accentuated an already sensitive curve, the rise in sales of electric cars. Gersois is nevertheless a diesel aficionado, rightly or wrongly. But seeing the liter cross the €2 mark got more than one thinking…

At Renault, a major seller of electric cars, one of the sales representatives, Bastien, hears the same thing every time he visits. “Many drove diesel before and hear that these engines will eventually be banned. So they come and ask to run electric. » No environmental concerns behind this choice: « They note that the prices of the full tank do not stop rising, and the electric one, for them, it is first and foremost a factor of economy! And more for those who drive diesel. And the marker, Bastien, doesn’t have to look far. “The war in Ukraine. As soon as fuel prices rose, we could observe the phenomenon. »

Order inflation

The table is the same at most dealers. Russian-Ukrainian conflict, diesel, inflation, the triptych is everywhere. At Fiat, “we hardly sell more than these vehicles”. Prizes, assistance, brand marketing operations encourage as much as the increase in prices at the pump. “People feel that the state is pushing to make them go electric,” analyzes Serge, one of the brand’s sales representatives. “We doubled or almost last month the number of electric car purchases,” says Samuel, at Dacia Auch.

For many, it’s about saving costs on a second car. These are budget calculations that we help them make. “By the way, Mercedes, which sees demand grow without shaking the traditional market. “Questions are more frequent, especially about autonomy, and this in all areas. However, our customers still stay in thermals in general. Instead, they switch to gasoline. But whatever we can get from electric manufacturers, we take it! But for us are these still micro markets. »


Gers drivers want to save money, and immediately. “When people arrive, they want all the state’s ecological bonuses and discounts without always knowing that it meets a lot of conditions, notes Jérôme, at Hyundai Auch. The increase in fuel with the war in Ukraine plays a role, and especially for the middle class. »

Gersois keeps a large vehicle for moving without restrictions, and the 2nd car for short trips. “This use does not pose a problem for them to recharge. 90% of the active in Gers drive less than 100 km per day, which is much less than the autonomy of the current batteries. Only problem: Gersois will have to wait. All manufacturers have experienced lengthening of delivery times It now takes almost 6 to 8 months to receive your car depending on the model.

Electric car: something of an education

You don’t drive an electric car like a thermal car. “We are used to driving without energy restrictions in a thermal vehicle, notes Jérôme Bensot, sales representative at Hyundai Auch. But in Gers there are terminals everywhere. Between them, which are sometimes free of shopping centers, of companies and individuals, there is no reason to limit ourselves. That’s why 2nd cars are in high demand, for everyday use. »

The mindset changes for the “long haul”. All you have to do is anticipate and consider your journey differently. “For example, if you want to go from Auch to Biarritz, it is better to stop a few kilometers away and charge in advance without stress! On the coast it will be more complicated…” Also expect while driving. By putting the air conditioner on full blast, windows open, pushing the speed, you risk seeing the car’s range drop quickly. “It is an education in more ecological driving. But people who have made the decision to go electric on long journeys are not surprised, the ad insists. And the batteries can run between 300 or even 500 km. »

Leave a Comment