The business plan is a business plan (definition, development)

The definition of a business plan for a company? What is a business plan ? How to develop one? What are the criteria for successfully compiling your business case? How do you write well? Can the entrepreneur or business manager rely on the standard model and the examples available on the Internet? What is the real survival rate of a business?

The business plan is a summary of a business strategy, including all the means and all the actions implemented to achieve the commercial goals of a company in a given period.

The business plan is also called “business plan”, development plan or business planning from the perspective of anticipating commercial and strategic elements based on the business model or business model of a given company.

It is a written formulation of the project to create or develop a commercial entity after the concise and credible realization of a project feasibility study or a market assessment.

The business plan outlines the current and future activity by setting a realistic and clear framework for the situation and development opportunities.

It is also used to demonstrate the viability of the creation or development project in order to maximize the necessary support in the form of financing, subsidies, assistance, advice, recruitment, potential customers or identified partners.

It can reasonably be considered a leverage effect for success or a powerful brake against the risk of failure; a technical, simple and understandable guide that follows the entrepreneur from design to completion after a limited process.

The tool of conviction that is business plan can be set up for purely internal company goals – planning, prospective, rigorous frameworks, process for management – ​​or for goals outside the company – investors, venture capital, banks, search for partnerships and growth drivers, etc.

Whether it is a small or a large commercial project, this document – ​​which includes both careful commercial programming and accounting elements – is mandatory to help obtain bank financing and credibility with the usual interlocutors.

He must clearly answer the following questions via a structured, personal, airy, coherent and concise presentation :

  1. What are the risks of the project?
  2. What is the project’s return?
  3. What are the identified competitive advantages?
  4. What are the identified weak points and disadvantages of the project that the entrepreneur will be able to overcome?
  5. What is the development of the market and the sought-after segment?
  6. Who are the project managers?
  7. What are the available resources, tangible and intangible in the company?
  8. Where is the company heading and within what timeframe?
  9. Are the data and arguments clear, pragmatic and reasonable?

The reader of the business plan must conclude that the promoter of the project is as aware of the difficulties/barriers in the market as of the possibilities of his model; the entrepreneur has a vision and a clear course that adheres to reality and the development of the economic situation.

The preparation of a commercial planning can arise during a need for financing a goodwill, a key money, a purchase for furnishing a shop or warehouse, ‘an acquisition of goods necessary to create or develop an activity, a need for fundraising for the acquisition of competitors or for the rapid increase in market share.

Faced with the different needs of entrepreneurs, adaptation is necessary in the preparation of the business plan; avoid copying and pasting templates and examples available online, as business contacts will quickly notice this thereby destroying trust and effort.

It is possible to get some inspiration from various publications for the analysis, structuring and semantics of one business plan but you will have to review the definition of your personal project with your own words and ideas.

Here is the 8 main lines and parts to be integrated into the business plan :

  1. A clear and concise summary of the project and business that captures the reader;
  2. The context of the project and the current situation;
  3. The detailed presentation of the project managers with each one’s specific experience without adding it;
  4. Analytical observation of the market and the targeted segment: needs, development, type of consumer or targeted customer based on credible statistics and sector figures;
  5. The precise description of the service and the product and its availability;
  6. The description of purchasing strategies, commercial policy and its marketing strategy;
  7. The legal form of the company, the means, the equipment and the distribution of capital;
  8. The preliminary budget by quarter, semester and year. It must be coherent and realistic.

To optimize the success of the project, I recommend not to write untruths, not to lie and not to exaggerate business plan because it quickly turns out – optimism is a good thing, but without harmful excesses or excesses.

More :

The 5 most common entrepreneurial mistakes gravitate around this data:

  1. to believe that we have the idea of ​​the century, and that our business is an absolute secret;
  2. adopting an overly optimistic attitude and excitement;
  3. think you are smarter than the readers of the business plan and think you know everything;
  4. isolating themselves without dialogue with all the people who have experience in creating and developing commercial entities;
  5. thinking that you will make a fortune in a short time – a business is built over a long period of time with barriers to entry that are difficult to overcome.

It is possible to call in an accountant to write the business plan so that he can optimise, correct and supervise.

If you want to write the business plan on your own, proofread it and have it proofread for an effective, clear and breezy presentation of your project to bankers, investors and potential partners.

1300 euros is the average price for a business plan written by a professional bookkeeping, did you know?

50% of the companies created go bankrupt within 5 years in France, did you know? It is said that the survival rate of a French company is low.

520,000 business creations are created every year on average in France, did you know?

38 is the average age of a business creator in FranceDid you know ?

2, represents the average number of employees in a company at its creation, did you know?

90% of car entrepreneurs earn on average less than 1200 euros per month did you know that in the first 3 years of activity?

I recommend deepening your knowledge through my analyzes on the sales budget and the commercial budget, on the operating budget, on the understanding of the commercial margin rate to survive, on the indicator of the present value (NPV) of a project, on the cash flow of assets-liabilities of a company, etc. .

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