By Audrey L., Julie M. Written August 4, 2022 1:09 p.m
Paris is the land of possibilities in terms of creativity and innovation! Collaboration, this “new” marketing format is exploding in the capital: fashion, beauty, luxury, sports, food, there is something for everyone. Objects of interest appear, often collectors’ items, which the general public snaps up without hesitation!
Fashion, beauty, luxury, sports, food… Attractive areas to establish cooperates between brands! Each one brings his stone to the building, his signature, to create a unique product or concept, ultra desirable and inspiring.
IN Limited edition, these coveted items are often snapped up as soon as they hit stores or online. Like Adidas x Gucci or more recently Jacquemus x Nike. Of unusual associations that shakes up the codes of luxury and retail by attracting a wider audience ready to fork out a significant budget, which very often becomes collects. Rarity and novelty are the primary success factors for these cooperates.
Bridge between multiple interest centers, giving life to hybrid ideas, connecting sport and Haute couture, food and fashion, beauty and i-tech … Associations of different universes that speak to as many of us as possible! More broadly, brands such as Monoprix offer a decoration and/or fashion collection with a well-known designer each season.
Of cooperates which also works well with international celebrities and even social media personalities.
Dior x Gran Turismo 7: the luxury and gaming collaboration to discover at the end of summer
Dior is creating a virtual dressing room for the motorsports video game Gran Turismo 7! The news dropped on Saturday, July 30, 2022, Kim Jones, the artistic director of men’s ready-to-wear at the French luxury house, envisions several new Dior brand elements, including a superb car, for the video’s new opus game. [Lire la suite]
Barbie Jane: the new activist doll inspired by the eminent primatologist Dr. Jane Goodall
Barbie Jane, the new doll from the Mattel group’s toy brand, pays tribute to the great scientist Dr. Jane Goodall. Primatologist and green activist, the doctor is a model of success for children and is in line with the new Barbies, inspiration and vocation for the new generation of girls. [Lire la suite]
adidas x Gucci: the most anticipated fashion collaboration of 2022 is coming soon!
The Adidas x Gucci collaboration will be released this Tuesday, June 7, 2022. Both modern and nostalgic for the 80s, at the intersection of the retro-chic and sporty worlds, the items in the collection are sure to be “must haves”! So get ready, the Gucci-adidas logo is coming soon! [Lire la suite]
The former editor-in-chief of Vogue Paris Emmanuelle Alt imagines a capsule collection for Zara
Emmanuelle Alt, former editor-in-chief of Vogue Paris, imagines a capsule collection for Zara. All in the sophistication and simplicity of the fashion journalist, the first part of the collection was revealed on Thursday, July 14, 2022, on the brand’s website. Hot pieces for Fashion Icon OOTNs (Outfit Of The Night/Evening Outfits)! [Lire la suite]
Yeezy Gap Engineered by Balenciaga: a fashion collaboration and a free online video game
Yeezy Gap Engineered by Balenciaga is the fashion collaboration of the moment! While the second part of the collection was launched on Thursday, June 21, 2022 at the Gap flagship store in Times Square, a video game for smartphones was simultaneously launched online, imagined by the artistic director of Balenciaga, Demna Gvasalia. Everything for your “phones”! [Lire la suite]
Keep this guide handy, it will be updated as we discover more.