we summarize for you the flurry of the users who forced the social network to pause its new version

Instagram, spades and spades and serious anger. If the photo and video application really wants to look like its competitor TikTok, some of its millions of users around the world don’t really seem to want its new version. Starting with American stars Kylie Jenner and Kim Kardashian. Faced with a massive smear campaign against the new features offered, the social network ended on Thursday, July 28 by pausing the update. Franceinfo summarizes for you this change of strategy that led to the coup.

1April 20: Instagram announces a new version

Half April, IInstagram boss post a video on Twitter to announce that change will occur. Adam Mosseri explains that the application will soon better rank original content at the expense of existing content that is simply reposted. The purpose of the company, which is owned by the social media giant Meta (Facebook), is toencourage Instagrammers to create their own videos, called Reels. And at the same time to prohibit sharing TikTok videos on its social network, bury them in the order determined by the algorithm.

Instagram is not the first network that wants to copy the competitor TikTok, popular for the format of its short and captivating videos. In late January, Facebook had acknowledged that certain competing platforms were hurting its growth, especially among young people. “People have a lot of choices about how they want to spend their time. And apps like TikTok are growing really fast,” then emphasized Mark Zuckerberg, the founder and chief of Meta.

2July 23: users start a petition to stop the update

But many Instagrammers are disappointed with this new version, which looks too much like TikTok. On the point start a petition on change.org. The title is clear: MAKE INSTAGRAM INSTAGRAM AGAIN”. Make Instagram Instagram again. Stop becoming TikTok, I just want to see cool pictures of my friends”clarifies the text. By noon on Friday, July 29, more than 230,000 people had already signed. I’m on Instagram FOR Instagram, not for TikTok, Facebook, Snapchat…” annoyed one signer.

The loop does not stop there: a visual call for the return of the old version of Instagram, and first published by the American photographer Tati Bruening, is also widely shared on social networks.

3July 26: Kim Kardashian and Kylie Jenner take their turn on Instagram

Kylie Jenner is the most followed woman on Instagram to date. So when the American reality TV influencer shares with his 361 million subscribers the visual that calls for the return of the old Instagram, the social network teams have reason to worry.

This is what she did on Tuesday, July 26, in one of her stories (an ephemeral content that can be consulted for 24 hours), taking care to add the word “PLEASEEEEEEE” (with six E’s). His sister Kim Kardashian (326 million subscribers) imitates him in steps.

4July 28: Instagram announces suspension of its new version

The Instagram boss might have remembered that Kylie Jenner had caused Snapchat to lose $1.3 billion in value in less than 24 hours after sent out a tweet. In any case, the flurry of users seems to have won the game (at least for the moment): in an interview (English) given to the specialized Platformer newsletter, Thursday 28 July, the head of Instagram announces to put the test on hold. “We have to take a step back (…) and come back with a new formula”, explains Adam Mosseri. The number of contents “recommended” to users of its algorithm will also decrease, at least temporarily. Because the boss takes care specify that this “Withdrawal announced today by Instagram is not permanent”.

“I’m glad we took a risk – if we don’t fail once in a while, we’re not bold enough.”

Instagram boss Adam Mosseri

to the specialized newsletter “Platformator”

Social media expert Debra Aho Williamson thinks so “tAll these worries will subside”. “But it shows that Instagram must succeed in its development or risk losing some of its biggest fans.also says the analyst from Insider intelligence. Its US Facebook user base is barely growing, and while Instagram is helping to move the boat forward, we’re starting to see a slowdown with teenagers and young adults.”

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