Rapper Booba wants to end the influencer industry: “This story is not a clash, it’s a demand for justice”

The rapper Booba has been waging a war on social networks against the influencers he calls “Influvoleurs” for several weeks now. In an interview with Liberation and published on the front page on Friday, the rapper says he is a “whistleblower” against the practices of certain influencers and calls on the political world and public authorities to “react” to avoid fraud.

One of his targets in this fight: the influencer Magali Berdah, whom he calls “the queen of vanity”, also a columnist on the program Touche Pas A Mon Poste and the creator of the Shauna Events agency, which manages the advertising contracts of the majority of influencers from reality TV in France.

If Booba, also called “The Duke of Boulogne”, fought against these influencers, it was to condemn their dubious business. He therefore wants to put an end to this “totally fake world”.

Well-informed on the subject, the rapper reveals the practices that these influencers use to easily make (a lot of) money via drop-shipping, which is a sales system that allows e-merchants to sell products without having to buy them. A marketing concept very familiar to influencers, whom he considers to be people with “no talent” and who promote the “culture of emptiness”.

“Now that I’m in it, I’ll be done”

“Their delirium there, drop-shipping, is outrageous. And me, because I have an influence and I’m followed on the networks, it’s my mission to condemn it”, explains Liberation, before giving an example of drop- shipping. “For example, you pay 38 euros on the Internet to receive a cream or whatever, and at best you receive a bad tube for 5 euros in an Aliexpress package, and often nothing at all. They charge 33 euros. Except you, your money is gone.”

Elie Yaffa, his real name, vows to fight his battle against influencer fraud to the end. “I realize today that there are many people waiting for this to be said, for this bus to pass. But now the Booba bus is there to take on board all those who want to see them pay for their crimes. that I am in on this, I must end.”

The beginning of this war found its beginning with a story between Booba and Marc Blata, a former reality TV candidate who converted to an influencer and especially cryptocurrency. “Marc Blata, went on a crusade against me for a story about a fake watch that I had been lent. He started telling all kinds of lies about me. I discovered at that time that his cryptocurrency business and trading was completely falsified. From there, I went to war against him on social networks”, explains the 45-year-old rapper to Release, who currently lives in Miami.

Banned by Instagram due to reports

Booba then wanted to understand why thousands of internet users accused influencers of fraud on social networks. The rapper then revealed several examples of fraud while attacking “influencers”, as he calls them, in a sometimes vulgar way. Except his Instagram account was shut down due to numerous reports. “I condemn the scammers, they close my account instead of stopping them from stealing. When I went to war and exposed their system, they started reporting my accounts everywhere. I targeted them, it’s true, but for the obvious scams , they practice. It is not possible to be so many devils.”

As a whistleblower, Booba wants to overthrow an entire system and make the political world react. He also took legal action against Magali Berdah in particular. “We have submitted complaints and reports to the specialized services (…) The authorities must respond, I am not the minister of fraud”, he explains, before putting aside a few passages from his sulphurous past.

“Sometimes I get tackled like I’m not an altar boy because I bump Kaaris, but it just has nothing to do with that. There are financial issues, big money. Influencers make money. money so fast that they don’t have any the concept of reality. Their defense strategy against me is to sacrifice themselves. But let’s not lose sight of who cheats people, in this case I’m a thrower alarm”, describes the one who removes his rapper cap in this battle.

“This story is not a clash, it is a demand for justice. And when it is over, I will bring oranges to Magali Berdah” he promises to finish.

A few days ago, on Instagram, Magali Berdah indicated via a press release that she was also in the process of legal proceedings against Booba for “mass online harassment”, and it is thanks to this lawsuit in particular that the rapper’s account has been banned from the social. network.

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