Apple will seek recruits from Lamborghini, Ford and Tesla for its car project

The project of an autonomous electric car signed by Apple is still only a rumor at this stage. However, Apple continues to recruit highly qualified profiles from car manufacturers, a sign that the project is moving forward.

For a while one could wonder if the “iCar” project had been abandoned by Apple. This autonomous electric car project seemed to have fallen into the background, but in recent months it seems to be feeling a resurgence of activity. According to Bloomberg, on July 27, 2022, Apple has just recruited a key profile from Lamborghini, and this is not the only highly qualified profile to join the Cupertino company.

Between hiring and applying for patents, Apple is once again more active on its car project called Titan. Apparently, Apple does not intend to limit itself to offering a software solution, such as Apple carplay, to car manufacturers.

Formerly Lamborghini, Ford, Tesla…

Luigi Taraborrelli is the latest big recruit that Apple has found for its automotive section. During 20 years of experience at Lamborghini, Luigi Taraborrelli has acquired many skills. In his last role, he was responsible for the chassis and dynamics of the brand’s vehicles.

The apple park. // Source: Wiki Commons/Arne Müseler

It is hard not to see in this recruitment a desire to develop a full-fledged vehicle on the part of Apple. On the other hand, it is more surprising to find these skills in the world of luxury and sportsmanship, because the design philosophy is not really the same as for producing a vehicle on a larger scale. Apple’s design chiefs also include former senior design chiefs from McLaren, Porsche and Aston Martin. Does this Project Titan have the same vision as the rest of Apple’s products, or will it address a niche market?

This former Lamborghini isn’t the only one to join Apple in recent months. Bloomberg also points out that earlier this year the company hired a Ford manager with more than 31 years of experience at the manufacturer. More generally, Apple has made its market for several years by attracting qualified people, whether managers or engineers, both from traditional manufacturers and from other technology companies such as Tesla, Rivian, Waymo or Canoo. . A mix of profiles that on paper seems to be quite interesting for Apple’s car project, the result of which we are now curious to see.

A project for 2024/2025?

Over the years, Apple has filed several patents that give an idea of ​​how the project is developing.

The most important areas of development have been in the areas of autonomous driving and other software for vehicles. He also said that Apple was aiming directly for Level 5 autonomous driving with no steering wheel on board the vehicle. If the project is to see the light of day in 2025, the company will definitely need to review its copy, because it would be surprising if the legislation had developed quickly enough in this direction.

Tesla Autonomous Driving in Beta
Tesla Autonomous Driving in Beta. // Source: YouTube screenshot

Apple is also interested in vehicle-to-everything (V2X) technology, which allows cars to communicate with each other and connect to the Internet of Things (of which road signs are an integral part). However, other patents also relate to equipment related to driving comfort, such as seats, suspension or the roof.

In a Nikkei Asia investigation into Apple’s patents, the outlet also noted that some patents had been developed in collaboration with Intel in the past. In recent filings, it appears that the brand is now trying to go it alone, as with its M1 and M2 chips.

It is true that at the time of the first rumors, the Apple Car could only be made in collaboration with another car manufacturer, but the announced marriages of all the potential suitors never took place. With the latest hires, we can see a desire to move the project forward alone. Will Apple manage to go all the way, or will it end up throwing in the towel like Dyson? A little patience, we’ll find out sooner or later.

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