Logitech Aurora will go against stereotypes

To satisfy as many people as possible, Logitech G on Tuesday unveiled its Aurora accessory collection, which is meant to be “genderless and inclusive.” Keyboards, mice and headsets in soft colors and elegant finishes, tinted with a little RGB, to satisfy female gamers, but not only.

The new Aurora collection launched by Logitech G for female gamers, but without forgetting gamers // Source: FANDROID — Chloé PERTUIS

A few years ago, pink was all the rage with brands trying to seduce a fairly female target fan of video games or keen to get away from the usual black, brown, gray or white Tech products. A multitude of helmets, keyboards or even mice had taken on a rosy appearance and were blooming everywhere. Ladies, if you didn’t like pink, you were missing out. Gentlemen, if it was your wish, it didn’t necessarily look like this…

Other times, other customs. The time has now come to offer material for everyone and, if possible, fun. With Aurora, their new collection unveiled on Tuesday, Logitech remembers that almost every second gamer is a gamer, and that women also have the right to demand something other than black or gray from “big gamers.” Especially if they are only occasional players, with no desire to invest astronomical sums to afford slightly more attractive products.

A “genderless and spacious” selection

With Aurora, here is a selection of PC and other accessories that are above all “genderless and inclusive”. Because there is no longer any reason why they are meant only for women. The goal is to erase stereotypes in order to brew broadly. But the products are nonetheless designed by women for women. “With Aurora, we have created a collection that takes gender differences into account, focusing on comfort, accessibility and playfulness.“, however, acknowledges Ujesh Desai, Vice President and General Manager of Logitech G, the range of gaming accessories from the Swiss manufacturer.

Logitech G Aurora headset G735
The small halo on the helmet, the RGB button from the Aurora collection for all products // Source: FANDROID — Chloé PERTUIS

To attract players, you need to know their needs and expectations. At Logitech, we have therefore studied the subject thoroughly to arrive at products with an elegant design, but which still offer the best for gaming. There is therefore a G705 wireless mouse, a G713 wired and G715 wireless keyboard, or even the wireless G735 headset.

Above all, Aurora is a striking aesthetic choice. All accessories are white with RGB accents and translucent materials for low light. But each time we find possible more colorful keys with green, pink or blue variations and even 8 custom accessories (keyboard and headset in mind).

And they are all based on three key principles: comfort for having headsets that fit long hair, wearing glasses or earrings, mice that can be used by small hands and delicate textures to play as long as possible. . Here there are no sharp edges or flashy aesthetics, the design is designed for the largest number with optimized personalization, on the shape as well as via the G Hub for more lighting options and lighting animations to choose from among four “Play moods”.

RGB, simplicity and customization

But these accessories aren’t just about design. They also provide real useful features for gaming or just to enjoy while you work. The G735 headset offers dual audio mixing (two sources) with Blue VO!CE microphone technology, so the player’s voice is perfectly modulated with the sound of the game. This will also allow you to save your sound settings in the G Hub from the helmet.

It shows more than 56 hours of autonomy without RGB activated (just over 16 hours in continuous play with RGB). But it would be a shame to deprive yourself of this little touch of elegant color for a helmet that is also perfect for small heads and comfortable to wear. It utilizes Logitech G’s Lightspeed wireless technology for a faster connection or via Bluetooth to a PC, such as a smartphone or any other compatible device.

Logitech G Aurora headset G735
The Logitech Aurora G735 headset // Source: FANDROID — Chloé PERTUIS

The headphones have control buttons on the back, including a button to quickly switch to mute mode. Note that colored ear pieces (pink or green) can be purchased as an option to personalize the helmet.

The keyboard comes in two wired or wireless versions on the same White Mist white base. The performances advertised do not differ in any way. Here we find a compact version TKL with adjustable height. The G715 advertises 25 hours of in-game battery life via the Lightspeed wireless connection or Bluetooth. They are both accompanied by the elegant cloud-shaped wrist rest with a rather pleasant texture.

Four buttons adorn the keyboard and a wheel to control the media if needed. They also have three options for switching between different sources (PC, Mac, smartphone, tablet, etc.). As an option, it is possible to choose colored keys to give a little pep to the keyboard by changing the keys or by choosing a green or pink flat top as an outline.

A desire to be at the intersection of gaming and lifestyle that can be found even on the G705 mouse in a small format and featherweight (85g), which is intended to be ultra-responsive, and also elegant with its luminous halo. To this, Logitech adds a Blue Yeti microphone, a brand that belongs to it. A way to complete the perfect setup to stream your games with two colors to choose from (White or Pink Dawn). This is the exact same microphone as the iconic Blue product. Its Blue Vo!ce software adds vocal effects to it to speak like a robot or a Chimpmunk, advanced studio tools and stream overlays for Streamlabs.

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Blues Yeti Microphone Comes in White and Pink // Source: FANDROID — Chloé PERTUIS

Logitech G Aurora Collection Pricing and Availability

All products are available on the Logitech G website and from partner stores.

The Logitech G735 headset is sold for 229 euros, the G715 wireless and G713 wired keyboards are offered for 199 euros and 169 euros, respectively. The G705 mouse is on sale for 99 euros. The special edition of the Blue Yeti Aurora USB microphone is advertised at 139 euros.


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