The means of promoting human capital in the company in accordance with the recommendations of the New Development Model (NMD) were at the center of a Business & Networking evening recently organized in Casablanca at the initiative of the Club des Directeurs (CSD). Placed under the theme “The different axes of motivation for its human capital and the profiling of its collaborators”, this evening, which brought together a group of business leaders who are members of the CDD and specialists in human development, was an opportunity to examine the means that are able to promote human resources in the Moroccan business as a fundamental lever for competitiveness, MAP reports. The host of the event, international expert in HRM, team management and in change management and transition management, Dr. Mohamed Benouarrek, reviewed the methods of motivating and profiling employees, which he considers two fundamentally connected components. As such, Mr. Benouarrek explained to the audience that the strategy of motivating human capital should not be done in an abstract way, but rather follow a course of action regarding very different motivation maps. According to him, leadership and management must meet criteria for adaptability, just like psychology. After prescribing standard and universal methods in personnel management and encouraging the participants to put their theoretical knowledge into practice, the international expert insisted on the importance of developing a unique approach to interaction with employees, whose motivation is a significant determinant of competitiveness. For his part, CDD’s strategic advisor, Dr. Tariq Essaid, two main objectives that the club aims to fulfill through its meetings, namely the promotion of the economic activity of its members to contribute positively to the national momentum, as well as their adherence to the recommendations of the NMD. Regarding NMD, Mr. Essaid that the club aims to follow the approach recommended by this new roadmap for the Kingdom, the implementation of which requires the responsible involvement of the private sector, which constitutes the wing of the Moroccan economy to achieve the Kingdom’s 2035 goals. CDD’s development strategy aims to be in line with the vision for 2035 in line with the recommendations of the NMD, he added, reporting on the club’s action aimed at raising awareness among its members about the concept of the NMD and the association’s expectations in this regard. CDD, claimed Mr. Essaid, through its members, expresses its desire to ensure, as part of its overall approach, consideration of all dimensions of economic development, in this case the human dimensions and sustainable growth. For his part, the founding president of CDD, Driss Drif, emphasized the importance of the theme of human capital in business for the club as well as its members, noting CDD’s ambition to be part of the NMD approach. in relation to promoting human capital, digital transformation and green finance. Drif also explained that CDD is a business and influence center that brings together business leaders who want to develop their network in a responsible, qualitative, safe and effective way through monthly network meetings. , to create synergies and new opportunities. Established in April 2018, the Morocco Leaders Club is a meeting place that promotes the development of business opportunities, exchange between entrepreneurs and synergies. It has more than 5,000 members connected in the 12 regions of the Kingdom, with 30 international representations on the four continents.