Why go to the metaverse without waiting?

Discussing metavers today is a lot like having a discussion about the exact definition of the Internet in the 1990s.


A few figures to highlight as a first introduction.

In terms of financial projections, Bloomberg recently estimated the size of the metaverse market at $ 800 billion.

In terms of combined audience, Fortnite + Roblox + Minecraft represents over 300 million monthly users, which is comparable to what the Internet was in March 2000.

In terms of strategic projection, Yves Guillemot, CEO of Ubisoft sums up the situation well: Metaversen is the 5th industrial revolution.


Metavers are persistent digital virtual worlds.

These are truly worlds in their own right, where there are people represented by avatars, buildings, roads and paths, forests, rivers, beaches; they are virtual because they are only real in their digital version, where we immerse ourselves through an avatar, and persistently, because they continue to function and evolve when we leave them: that is why they stand out from other video games, even online.

These virtual worlds are based on the new Web 3.0, with the password that everyone has equal access to the means of production, to the economic models, to the services offered, thanks to the verifiable ownership of unique digital assets (tamper-proof tokens, deeds, or “NFT”). “) exchanged via fortified protocols (blockchain and cryptography) and remunerated by virtual currencies (cryptocurrencies).

The central point of these metaphors, their immersive dimension, because VR stimulates the deep areas of our brain to lead to interconnected immersive open worlds equipped with the five senses.

Tomorrow you will be able to do almost everything in one metavers: watch a concert, take an online tour, visit a museum, play with your friends, access virtual sports coaches, shop in all the stores you want, buy his insurance, decide his claims, and listen to his broker.

Their revenue potential is huge: monetize social and professional interactions on social VR platforms, monetize parts of the World Wide Web in the form of NFTs, and monetize cultural events by making them available worldwide, where the meter of a concert hall in real life is limited.

In addition to pure speculation, real estate sales in 2021 reached nearly $ 4 million on Decentraland or on Sandbox, or on vehicles such as this superyacht created by Republic Realm studios sold for 149 ETH, or nearly $ 650,000, on the auction site OpenSea. “Navigable” on the game The Sandbox, we are witnessing a big change, the artist Krista Kim, for example, sold the first digital house thanks to NFT technology for $ 500,000.

Like ROBLOX and its 30 million daily users (an increase of 80% in one year), the vast majority of whom are under 12, which represents only one of the major METAVERS (On can also quote SANDBOX, CRYPTOVOWELL, DECENTRALAND) it is easy to imagine that these digital streams, these spaces, these virtual properties, need to be secured quickly.

METAVERS will tomorrow be the market where we will ensure the real (the home and its business and its person in health life death) and its virtual (land, vehicles, avatars): go beyond the internet, metaverse will replace it and will therefore be the place where tomorrow’s multichannel digital customer experience takes place.

The starting point of the insurance will move at a speed that we have a hard time perceiving, from the Batignolles agency to the metaverse without going through the internet, which will have given up weapons to be absorbed by the ultimate experience: Meta-insurance or Meta-insurance.

Talking about “the metaverse” is a bit like having a discussion about the exact definition of the Internet in the 1990s. The beginning of a new form of communication was emerging, but no one really knew what it would actually look like.

I start with a simple observation: We are facing a revolution that is already underway, one that will change our uses, and insurance is a use that will be meta faster than we think.

You must be the judge.

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