Business car rental on the road to recovery

The business segment experienced a gradual recovery among car rental companies.

After two years of pandemics marked by numerous confinements and epidemic waves, the market for short-term car rental is underway in France. Although the acceleration is remarkable in the leisure segment, linked to the French desire for vacations and the return of international customers, the recovery is still taking place. medium speed to the business segment. In fact, business travel is far from having recovered the amount from before the crisis. The business traffic figures provided by SNCF and the French airports confirm this. However, with some nuances. ” Although the volume of leases remains low at Roissy-CDG, Orly is approaching 2019 levels, driven by a recovery in domestic, leisure and business travel. ”notes Cédric Douls, Marketing and Sales Director at Europcar.

After the Omicron wave, which halted the recovery of activity, the situation has steadily improved since January. And this despite the war in Ukraine, which has created uncertainty about the business for some companies. ” The business market knows that some improvement since Marchwhich is to be confirmed in the coming quarters, with TPE-TPI relatively more dynamic than large accounts“, Emphasizes Pascale Roque, the new general manager of Hertz France. The same goes for the challenger Enterprise, which is happy to have already exceeded its 2019 figures with good results recorded for city center agencies, especially at SNCF stations. ” We have benefited from the opening of twelve agencies over the past year and the acquisition of new business accounts referring to several rental companies“, Explains the CEO of France, Guirec Grand-Clément.

Maintaining remote meetings reduces travel

However, if the pandemic seems to be behind us on the Old Continent, where the latest health restrictions have been lifted, the impact of this could be felt in the longer term for business travel and, by extension, for short-term rental companies. Customer behavior has changed even worsened in terms of telecommuting where the craze had started before Covid. ” The pandemic has changed employees’ habits with an increase in teleworking and an excessive use of video conferencing and “calls” to meetings“, Confirms Cédric Douls. To what extent does face-to-face meet the norm? And what will be the impact of the telework leases signed by around 3,000 companies in 2021? ” Will 10% or 20% of the meetings switch to video?asks Guirec Grand-Clément. Even training courses are affected by this phenomenon.“.

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