Those who do not focus on business in games: “idiots”

For the former head of Electronic Arts, who now heads Unity, the developers who have not yet turned to the microtransaction are “fucking idiots”.

John Riccitiellowho is best known for being the former CEO of Electronic Arts (FIFA, TitanFall, The Sims), does not go hand in hand with the studios that have not yet chosen microtransaction in their business plan. New general manager of Unity Technologies, Johnny spoke sharply in the columns of to defend merges the engine with a controversial revenue generation manager.

Ferrari and some other high-end automakers still use sculptural relays and knives. It’s a very small part of the gaming industry that works that way, and some of those people are my favorite people to fight with – it’s the people. the most beautifulthe cleanest and brightest. They are in some ways also idiots.

I’ve been in the gaming industry longer than most others – I have gray hair and all that. There was a time when developers sent their games to the publisher and sellers without prior interaction. This model is part of the philosophy of many arts and media, and it is a model that I deeply respect; I know their commitment and attention.

But this industry divides between people those who still stick to that philosophy, and those who are very interested in how to decide what makes a successful product. And I do not know a single successful artist who does not care what their reader thinks.

A speech that aims to prove it the pursuit of profit and the contribution of microtransactions and other internal revenue generation are beneficial to titles, including in the creative process of a work. A statement, very close to the behavior of Electronic Arts, moreover, which did not appeal to some developers who did not hesitate to answer him on social networks.

Tim Soretfounder of Odd Tales Games and creative director of The Last Night, calls for his own resignation.

It is done. It’s time to publish an article that I have been writing about for some time Riccitello’s disastrous leadership in recent yearsdestroys Unity, which was indie, sensible and universally loved, and turned it into a faceless and meaningless monster.

Riccitiello explains that he has integrated the search for revenue generation as a key component that must appear very early in the development of games. As a reminder, for example, in 2020, almost 30% of EA’s revenue came from FIFA Ultimate Team microtransactions. An internal document specified that the publisher should concentrate all its efforts on this form of financing.

A desire that now seems to be identical at Unity, which wants to offer tools that enable developers to control not only the technology but also the marketing. The daily manager Marc Whitten ends like this:

Unity has democratized creation. Today, if I told you that the next big title is being made by two guys sitting in an apartment in the Philippines, it would affect one without moving the other. There is a beauty in the tools that allows people to discover that this is how they want to live off, and our responsibility is to continue this democratization.

[La fusion avec IronSource] comes from the fact that they have the same vision. Make feedback and publishing more transparent instead of locking it in marketers’ black box. Creators can now review minute revenue generation and feedback insight in the same way they would review load times or areas for optimization in their C # code.

Factor news also reminds us that IronSource is known for having created viruses, which was also raised by several developers. Following this announcement, the stock market crashed …

Leave a Comment