The Luxembourg metaverse attracts more and more people

Orange Luxembourg took its first steps into the metaverse with the acquisition of two locations within the new Luxembourg metaverse developed by The Dots and Virtual Rangers. The ambition is to develop an innovative business premises there. Above all, Orange Luxembourg promises to offer an innovation laboratory there that extends beyond the simple online and virtual store.

“Orange intends to use this virtual environment, accessible to all, as a laboratory for innovation and support for the proper use of digital technology. In this perspective, the operator has acquired another reason on which it will insert a new location,” explained the operator. “We want to explore the possibilities associated with the development of these virtual environments and create an exchange with Luxembourg start-ups. Our desire is also to support our customers by making them aware of the opportunities and dangers associated with these virtual environments, ”added Barbara Fangille, Head of Communications at Orange Luxembourg, in a press release.

Other companies are already present in Metaverse Luxembourg, such as CFL, Post Group, AXA Group, Beyn Building Bridge, Bois Brever, Demo, Musées des Mines, DLH, Bil, EBRC, Roudy’s World, Philharmonie or the Luxembourg National Research Foundation.

With regard to Post’s new virtual space, which has just been officially opened on Friday 15 July, it should give visitors the opportunity to access current telecom offers and the opportunity to remotely subscribe to a mobile offer or order a mobile phone. “Although the meta-verse is still in its infancy, this virtual world, which to some may still seem very abstract, has more and more users. Post enters this new dimension with a virtual store that acts as a communication and sales channel that complements our physical sales network, our website and our 24/7 Call Center. Depending on the initial experience and the needs of our customers, we will continue to develop or even adapt our presence to improve the overall experience for users of Luxembourg Metaverse, ”said Cliff Konsbruck, Director of Post Telecom in an official statement.

Specifically, the land sold for 5,000 euros for the largest and 1,500 euros for the smallest is used to install a “Dot” there. A kind of virtual dome that a company can customize as it wants to display the products it sells, display images, videos and even have an avatar there, able to answer questions from aliens that can connect to the universe.

Towards a European Metaverse hub in Luxembourg

In early July, Infinite Reality, a Metaverse entertainment and innovation company, announced a strategic partnership with the University of Luxembourg’s Interdisciplinary Center for Security, Reliability and Trust (SnT). The idea is to launch a global and open metavers from the Grand Duchy of Luxembourg.

With this partnership, Infinite Reality intends to take advantage of the Grand Duchy’s digital opportunities and the country’s wide range of business support with the ambition of making Luxembourg the center of metavors’ innovation in Europe. “Infinite Reality has a bold vision for a future with an open metaverse, and strong relationships with like-minded strategic partners in Luxembourg will be the key to our success. We have a common interest in using digital innovation to improve everyday life and sustainability, which we can do by transforming Metaverse creation and innovation in Europe, ”said John Acunto, co-founder and CEO of ‘Infinite Reality’ in an official statement.

“The metaverse is full of potential, and we look forward to tackling the technical research challenges with Infinite Reality to make the open metaverse a reality. We are pleased to be able to act as strategic research partners, while iR develops its activities in Europe from Luxembourg ”, concluded Professor Björn Ottersten, director of SnT.

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