Virtual fairs and Metaverse

A potential audience of more than 90 million people. This is, according to Forbes, the number of users who will use augmented reality in 2023.

Virtual trade fairs in Metaverse are an activity that could play a key role in the global economy in the not so distant future. One of the epoch-making changes that the pandemic has brought about is precisely that it has provided a decisive acceleration to virtual events. The development of Metaverse is a direct consequence of this.

The natural development of “distant” fairs is represented by an immersive experience, which does not represent the simulation of something already known in the “real” world, but an experience as different as possible, but concrete at the same time. .

What are virtual fairs?

A virtual trade show is more than just a website that illustrates an event. On the contrary, virtual fairs can represent an opportunity for companies to expand their market. However, it must be emphasized that economic investment is not weak, especially in the beginning.

Simon Armatol, Metaverse Expert, Premium Rank

Just think of the possibility that each visitor to a lounge can have a standard personal folder when he enters the lounge, in which he can download brochures and information of any kind. And mind you, it’s not just about the convenience of not having to carry paper bags with flyers to every room: it’s about having data at the click of a mouse and being able to store them anywhere. A really useful way and to be able to consult them easily at any time.

You can also imagine being able to see your b2b companies’ products in 3D without having to go to that company for an initial scouting.

What companies need to change their mindset

It is therefore necessary that companies first and foremost change their mindset, the content to be created must be designed so that it can increasingly also be used remotely, for the sake of usability: the password must be “experience”. This is also possible through the use of NFT: non-fungible tokens will certainly be at the center of some of the exchanges of the living rooms in Metaverset, or, as happens at certain leisure venues in the virtual universes, they will be used as an entrance ticket .

How much does it cost to invest in virtual fairs?

It is impossible not to reflect on the costs that these new strategies will entail. So what to do? It is undoubtedly necessary to concentrate on the investments that are going towards a new marketing. In a sometimes even visionary direction. Because while it is true that virtual fairs will not completely replace traditional fairs, we need to be ready when they start.

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Given the massive investment that Meta’s caliber companies are making in Metaverse, it’s not hard to speculate that this moment may come very soon. And it’s not just a matter of being “present”, of hoisting your flag to say “I’m here”. We are talking about Metaverset today in the same way that we started talking about the Internet in the early 1990s, which is already an indication of the scale of the phenomenon.

Author: Simon ArmatolMetaverse Expert, Premium Rank

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