52% of US players believe that Metaverse will change the gaming industry

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About 52% of US gamblers believe Metaverse will change the gaming industry, according to a survey by technology services firm Globant and polling firm YouGov.

The study aimed to determine how attentive and comfortable players are with the metaverse, the universe of virtual worlds, all interconnected, as in novels such as Snowfall and Loans play one. Globant explored the thoughts, attitudes and opinions of American players on Metaverse in a survey among thousands of PC, console and mobile gamers in May.


When players were asked about the main business associated with the metaverse, players answered Meta (73%), Epic Games / Fortnite (27%), Roblox (21%), The Sandbox (15%) and Niantic (10%).

“Through this study, we see that although Metaverse development is still in its early stages, US players already see the technology as capable of expanding the possibilities in gaming,” Nicolas Avila, CTO of North America at Globant, said in a report. . “As awareness of Metaverse and what it is capable of becomes more mainstream, we look forward to seeing this sentiment spread to more people across all industries.”

Ad warning

Virtual shopping illustration concept. A young man wearing a VR headset gets a shopping experience in the meta verse. Flat vector illustration

According to the survey, 35% of respondents say they are comfortable advertising in a metaverse
space, while 25% said they were insecure and 40% uncomfortable when it came to seeing ads in the metaverse. When asked specifically about tracking eye and head movements, almost half (46%) of respondents said they would feel uncomfortable with these measurements.

But “free”, meaning that you exchange your data for free access to otherwise paid services, can make the difference. Of the respondents, almost half (44%) would accept advertising in the meta version if it offers free access to apps, games or sites.

play to win

About half of the players are more interested in “playing” than “winning” in metaverse games, but a significant number of players see the value in shuffling games and winning together. The figures are distributed as follows:

  • 49% are more interested in gambling
  • Only 11% are more interested in making money
  • Nearly 40% would like a mix of gambling and winning in metaverse games

The survey revealed that 52% of players believe that Metaverse will change the gaming industry, and a majority (41%) believe that Metaverse will have a positive impact on the industry (compared to 25% who do not). In fact, 40% say that the buzz around Metaverse games is justified, even though almost a third (30%) are undecided about this.

Maybe it’s a matter of confidentiality. While a majority of players (60%) are confident in the definition of the metaverse, familiarity and interaction with space have not yet matured within this population – only 39% believe that the metaverse of games will mature in less than five years , although almost the same number, 38%, think it will take longer.

Other discoveries

Nasdaq and Core metavers.
Nasdaq and Core metavers.

Who bought NFTs? The vast majority (81%) of respondents have not purchased NFTs, with only 16% saying they have.

Who is interested in buying, trading or earning cryptocurrencies in the metaverse? Just over a third (34%) of respondents expressed interest in trading cryptocurrency, while almost half (45%) were not interested, leaving 20% ​​unresolved. Men (41%) and 18-44 year olds (37% -47%) expressed greater interest in these transactions.

Sponsored by Globant and conducted by YouGov, the study examined 1,000 American adults – aged 18 or older – who played more than three hours of video games a week on PC, console and / or mobile platforms. Players who were only on mobile were excluded from the survey.

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