In a few years, Prime Day Amazon has become a major event in the French calendar. The operation, which takes place from July 12 to 13, lowers prices just as much as during Black Friday. The revenue generated is much higher than any other day of the year.
On Amazon, Prime Day is unique: It is the day of the year that represents the largest revenue. Ahead of Black Friday. Within a few years, the retailer has managed to make it an inevitable event for its audience. In fact, only Prime members can enjoy it. And the discounts are worth the best days of the year, which strengthen the public interest.
If you are not a Prime member, you still have a chance to take advantage of Prime Day discounts: Amazon gives you a 30 day free trial to convince you of his subscription. You can take advantage of Prime Day, free delivery within 24 hours and many other services included. This year, Prime Day takes place from kl 12 to 13 July 2022.
Experience Prime Day
Become a Prime member
Below we have compiled a list of the Prime Day deals on Amazon this Tuesday. We invite you to go directly to the store’s website to discover thousands of other discounted products. The discounts are not limited to technology only: all categories are displayed with very attractive prices.
To find out more, it’s here:
Experience Prime Day
To succeed in its goal of reaching a revenue record during Prime Day, Amazon needs to address several things: aggressive pricing, a large inventory, and major brands participating in the operation. With this mix, you can be sure that the grocery store will reach its goal. Worldwide, more than 200 million people are Prime subscribers, and many will also enjoy Prime Day.
Unlike sales, Prime Day does not allow Amazon to sell at a loss (same for Black Friday). That said, it is able to cut its margins as much as possible to offer unbeatable prices on popular products. You can pretty quickly get a 20-30% instant discount on referrals that are only a few months old. It is a golden window to save money.
How do you optimize your Prime Day purchases?
Before we give you our Prime Day strategies, we must first go back to the history of this operation to better understand it. As sales decline in popularity and Black Friday grows stronger, Amazon wanted to dream of its own shopping event. He wanted to draw inspiration from the world leader in e-commerce, Alibaba, who invented two concepts: Birthday and Singles Day.
On the same principle, Amazon therefore envisioned Prime Day in July 2015. This date corresponds to its birthday, 20 years earlier. Since then, the trading platform has made thousands of offers on this operation every year. If it originally lasted only one day, Amazon first extended it to 36 hours, then now 48 hours. Thereforeit lasts from July 12 at midnight to July 13 at 11:59 p.m..
It will therefore be necessary to be reactive from the start, because the offers can go in a few hours. Ideally, if you can log in as early as Tuesday midnight, it will give you access to all Prime Day deals. Amazon will reveal everything at the same time, it will only be a matter of stock. If the latter is large enough, then you can expect to have discounts over two full days.
On the Internet, electronics are a very popular family of products, due to the fact that the devices are standardized. For Prime Day, Amazon will honor them with discounts on the biggest brands. In previous editions we have seen the latest Apple, Samsung or Xiaomi products at discounted prices. The grocery store also promotes its own brands like Ring, Kindle, Echo or eero.
Experience Prime Day
From this Monday before Prime Day, Amazon released some real gold nuggets. The reduction percentages are quite phenomenal as you can see discounts of up to -70% on certain references. This is the case, for example, with fourth-generation Echo Dot portable speakers, which have seen their prices plummet by 70%. These are fun and useful products that very easily find their place in a home.
To be a Prime Member at Amazon
During the year, Amazon very rarely distinguished between its Prime and non-Prime customers. However, Prime Day is an operation that aims to thank loyal customers (ie those who have a Prime subscription) with irresistible discounts. The latter can make savings worthy of a Black Friday, or even better. In mid-July, the e-commerce site manages to seduce its customers.
As we said, curious can test the Prime subscription for 30 days. They can therefore have full access to Prime Day offers and free delivery within 24 hours. They also have the option to terminate immediately afterwards if they do not wish to extend the experience. In any case, they would be wrong: Amazon earns nothing on the Prime program, on the contrary. He just wants to use it to build customer loyalty.
For 49 euros a year (or 5.99 euros a month) customers can become Prime members. It gives them Amazon Prime Day access, but also for more services with high value added. This is the case with Prime Video, which offers movies, series and sports programs like Roland Garros (or Ligue 1 as an extra) on a platform. This is also the case for Prime Music or Amazon Gaming.
If you need to buy back to school, Prime Day on Amazon is the best time: Other than that, you don’t have to count on discounts. The next big event where you can save money will be Black Friday. Unfortunately, this will not take place until the end of November. We will therefore have to wait until then to review offers on a par with this Prime Day.
At Amazon, during Prime Day and all other events, you always have a safety net on your purchases. This means that for 30 days after delivery of your purchase you can return it and get your money back. This allows you to buy without the risk of ending up with a product you do not like. The grocery store is very accommodating and it is very easy to return.
To take advantage of Prime Day deals, here it is:
Experience Prime Day
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This content is brought to you by the experts at JDG.
The editorial staff did not participate in the production. It is possible that this publication contains an affiliate link: the e-merchant can then pay us a commission (for you nothing changes). The prices mentioned in this article are subject to change.