The Barometer of Relations between France and Israel. Where are we? Decathlon, Carrefour, Alstom, Check Point. – The Valley of Israel

Column on Radio J by Daniel Rouach.

Hi Ilana,

The international context is marked by the war in Ukraine and strong moments of uncertainty on all continents. Despite government crises, Israel appears to be a country making progress in all areas: health, defense, tourism, infrastructure …

You only have to walk around the country, especially Tel Aviv, to constantly see cranes and taller and taller buildings being built. Entire cities appear in the Negev. The country’s population growth is strong and it has consequences in all areas. Thousands of French people settle in Israel every year. And it naturally strengthens the binational relationship.

BAROMETER. Relations between France and Israel are good in terms of trade, science and technology. In terms of bilateral investment, France and Israel have had disappointing results. Very few Israeli investments have taken place in France in recent years. The most important international successes are as follows:

In the field of cyber, biotech and medical instrumentation, there has been an increase in international cooperation.

2. In the field of energy, we can expect a spectacular development of cooperation.

Cooperation in the transport sector will grow.

4. Commercial missions from France are being prepared. Real results can be expected.

5. Franco-Israeli military cooperation (sale of weapons and systems) should gain momentum.

The companies I want to highlight this July 14, 2022. Check Point!

A. CHECK POINT.

Check Point was created in 1993 by Gil Shwed, the current CEO, at the age of 25, along with two of his friends, Marius Nacht and Shlomo Kramer. The initial funding of 600,000 $ was provided by BRM Group, a venture capital fund.

The first commercial breakthrough came in 1994, when Check Point signed one OEM agreement with Sun Microsystems, followed by a distribution agreement with HP in 1995. That same year, a U.S. headquarters was established in Redwood City, California.

In February 1996, the company was named the global market leader for firewalls by IDC with a market share of 40 percent. In June 1996, Check Point raised $ 67 million on its original NASDAQ offering..

In 1998, Check Point established a partnership with Nokia, which made it possible to integrate Check Point’s software into this telecom equipment manufacturer’s computers..

In 2000, in terms of market share, the company became the world’s leading provider of “VPN” solutions. During the 2000s, Check Point began acquiring IT security companies, culminating in the acquisition of Nokia’s network security device in 2009, just over 10 years after the first partnership with this company..

In France, Check Point continues to evolve.

“We are confident that the arrival of Carrefour in Israel will make a significant contribution to improving the local shopping experience as well as the purchasing power of customers with the best deals at more affordable prices,” commented Patrick Lasfargues, CEO of Carrefour International Partnerships, quoted in the press release.

For its part, Electra Consumer Products hopes through this partnership “to dominate the Israeli food and consumer goods market” and “to expand into other markets”, said Zvika Schwimmer, its CEO. , also quoted in the press release. Finally, for Amit Zeev, CEO of Yenot Bitan, the arrival of Carrefour will “offer real solutions to improve the cost of living in Israel”.

At the head of a network of 13,900 stores in around 40 countries, Carrefour – which achieved a turnover of 81.2 billion euros in 2021 – has established partnerships in 39 of them, involving 1,950 stores. About 500,000 people “work under the Carrefour brand” worldwide, including more than 320,000 in their network of integrated stores, the distributor said.

C. DECATHLON.

It is no coincidence that Decathlon has a very good image in Israel. The company files about twenty patents a year for its innovations that really appeal to Israelis. They are very fond of innovations that “change lives”.

The design of the Mulliez Galaxy, designer of many of its products, publishes about ten exclusive innovations a year. They must respond to real demand, have a financial interest and be achievable. Decathlon’s “burst innovation” is a major asset in Israel. Israelis love practical innovations.

In 2017, the family brand Mulliez opened its first Israeli store. A retail store of more than 3,000 square meters, located on the outskirts of Tel Aviv, in the commercial center of the city of Rishon Lezion. Led by Louise Chekroun, CEO of Decathlon Israel, the store covers nearly 60 different sports, and focuses on the northern chain’s own brands at low prices.

According to the news site Israel21c: “During a press conference, the CEO of Decathlon Israel, Louise Chekroun, confirmed: ‘The Israelis told us so. If you intend to be more expensive than in Europe, do not come. We decided that would not be the case and that we would take the best prices. Promise kept and more. Since the opening, comparisons made by local economic annexes have shown that more products were cheaper than in Europe and especially than in France: between – 6 and – 10%. »

Four of Decathlon’s six latest innovations relate to holiday gear. The sign of the Mulliez galaxy thus hopes to repeat the success of its diving mask or unfolding tent almost instantly.

It is on these two star products that the designer and distributor of sporting goods has worked again. He’s releasing an enhanced version of the Easybreath mask – for snorkeling with an integrated snorkel – that allows you to be heard when you talk with your head above the water, thanks to an acoustic valve at your mouth.

As for the 2seconds Easy tent, which had already undergone a development in 2020, with in particular a fabric that guarantees a high level of darkness, what has just been released is even a little lighter (4.5 kg against 4.7 ), slightly cheaper (75 euros against 99) and can be repaired. A three-seater version will be released in 2022.

D. ALSTOM.

Eric Danon, the French ambassador, invited Alstom to the residence. Champagne and speeches … Alstom, the French multinational, together with its partner Electra & Dan Transportation, won the tender for the design, construction and maintenance of the new tram line in Tel Aviv, called the Green Line.

Alstom will be responsible for the design, construction, supply, integration, testing and commissioning of the railway system, including tracks, electrification, power supply (energy saving system, Hesop), signaling, communication system and supply of the 98 Citadis XO5 trams. Electra will be responsible for design and construction work. The maintenance of the system will be carried out by a joint venture consisting of Dan Transportation, Electra and Alstom ”.

The project is part of a major investment program in public transport led by the Israeli government, which aims to respond to the growing demand for transport in Tel Aviv, which is expected to reach 4 million inhabitants by the end of the decade. .

Two tram lines are to be built – the green and the purple. The green line will extend over 39 kilometers including 4 underground, it will include 62 stations and 98 carriages. It will connect the north and south of the city as well as Holon and Rishon Lezion to the center of Tel Aviv, the university and industrial areas west of Herzliya and Kiryat Atidim.

This project is valued at 2.6 billion euros, and Alstom’s share is estimated at 858 million euros.

Alstom has been present in Israel for 30 years as a supplier of wagons, locomotives and services to Israel Railways.

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