forget Black Friday, Amazon shrinks its prices (-80%)

Prime Day is an event not to be missed at Amazon. The American merchant invented this operation (on his birthday) to thank his loyal customers. The reductions are very aggressive and the revenue generated is even greater than during Black Friday.

For Amazon, Prime Day has overtaken Black Friday for years. The American retailer invented the concept of Prime Day to thank all its loyal customers and celebrate its anniversary date with them. Prime Day is being held for this 2022 edition officially over 48 hours between 12 and 13 July. However, Amazon did not wait until Tuesday to launch its first offerings.

Since Friday morning, the grocery store has already offered exclusive discounts through its e-commerce site. Beware, like all Prime Day deals, Amazon reserves them for its Prime members. You must therefore take out the Prime subscription (€ 49 per year or € 5.99 per month) to be eligible. Fortunately, you are entitled to a free 30-day trial period: if you subscribe, you can therefore enjoy all the benefits of the program at no cost.

To see the Prime Day offers, it is here:

Experience Prime Day

Become a Prime member

Below you can find an updated list of all the great deals currently ahead of Prime Day Amazon. If the platform is already multiplying the offers on its site, we can see that the competitors are trying to exploit the popularity to release a few nuggets of gold. Software publishers or some brands (Dyson, Emma) lowered prices throughout this period. You have every interest in taking advantage of it.

As with all Black Friday and Prime Day, Amazon records record sales of its products. Whether it’s Echo Dot or Show (with its Alexa voice assistant), Ring alarms or eero Wi-Fi routers and repeaters, the reductions are stratospheric. It’s definitely a good time to get your fingers in it. For example, 4th generation Echo Dot appears at -70%, which is just magical. Call connected alarms and monitoring systems and Kindles at -50% is also a very good bargain.

This weekend before Prime Day, Amazon is not alone in the niche. It has to be said that the balances are still going on and that other players are there. This is the case, for example, with Boursorama Banque, which offers 150 euros to all its new customers (until Monday night). There is also the telecom operator RED by SFR, which is releasing an offer on the RED Deal with an excellent Redmi Note 11S offered. There are also Dyson and Emma, ​​who have deals until Monday night.

Prime Day, an Amazon event

Globally, Alibaba is a leader in e-commerce. The platform has hosted two events of its own for several years: its anniversary in March, but above all Singles Day (November 11), which is the largest day in e-commerce worldwide. Faced with these events, Amazon has decided to respond like a champion with its Prime Day.

Prime Day was born in 2015, in the month of July, which also marks the merchant’s date of birth. Amazon wanted to celebrate its 20th anniversary at the time by offering a day of price reductions to all of its Prime members. Faced with success, the US group has further strengthened the quality of its offerings to its 200 million Prime customers worldwide. Today, Prime Day is more important than Black Friday for him in terms of income.

Experience Prime Day

In France, of course, Black Friday represents a colossal turnover overall. That said, Amazon now has it both ways. And Prime Day in July promises deals that are just as competitive as Black Fridays. This is all the more impressive as the month of July is a month in which household consumption is quite weak compared to the end of the year.

Achieving this Prime Day revenue performance is a success for Amazon. The merchant does not hide his ambitions and he knows how to do it. The biggest brands in the world will be present with the latest references. In terms of technology, we can imagine that there will be discounts on Apple, Samsung, Bose, Xiaomi, Huawei or even Sony. You have to prepare in advance, because everything can go very fast.

A matter of speed on D-day

Every year, Prime Day Amazon is taken by storm. This year, the hostilities begin from midnight on July 12th. From Tuesday morning, very early, thousands of deals will cover the US merchant side. We advise you to have opened your Prime account before and you will need to be reactive. Within minutes, the best deals can go. In the worst case, you still have 30 days to withdraw after delivery of the package.

What is the purpose of the Prime subscription, other than the Amazon Prime Day offer? In fact, being a Prime member already allows you to get all the free and one-day deliveries on the retailer side. This is already a good argument for this subscription. But the Amazon troll does not stop there, as it also includes Prime Video (with its movies and series, but also sports such as Roland Garros or the Ligue 1 Championship, where the latter is an extra), Prime Music (catalog with 2 million titles) or Amazon Gaming.

One thing is for sure: Amazon does not make money by offering a Prime subscription at such a low price. In return, he believes that Prime customers consume more and are more loyal to the e-commerce platform for their purchases on the Internet. Prime Day is an interesting example, as the best deals of the year are reserved for these regular customers. The rest of the year, there are also many benefits that fully justify this subscription.

To see the first offers, it is here:

Experience Prime Day

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This content is brought to you by the experts at JDG.
The editorial staff did not participate in its realization. It is possible that this publication contains an affiliate link: the e-merchant can then pay us a commission (for you nothing changes). The prices mentioned in this article are subject to change.

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