accelerated start-ups enter into new business partnerships with Orange Tunisia

(ORANGE TUNISIA) – Orange Tunisia continues to support Tunisian start-ups through its comprehensive entrepreneurial ecosystem support system: With 5 new start-ups accelerated this season by Orange Fab Tunisia, a total of 23 start-ups have benefited of its services for 4 seasons. Thus, these young entrepreneurs have seen their commercial activities develop at the end of a business acceleration program that lasted from 3 to 6 months.

For this fourth cohort, Orange Fab Tunisia has therefore accelerated 5 innovative start-ups operating in different sectors:

Lamma – Appetito (fast trade) : An amazing fast-trading app that revolutionizes e-commerce and offers fast delivery in less than 30 minutes for more than 2,000 products, thanks to a network of dark stores and local department stores.

The business acceleration with Orange Fab Tunisia has enabled the start-up to enter into a B2B partnership with Orange Tunisia, the purpose of which is to give its employees access to Lamma – Appetito’s services at very attractive prices, while saving a lot of time. In addition, Lamma – Appetito is preparing the launch of another service, which will be available to the operator’s B2C customers very soon. Stick around!

Wemove (Fitness): A fitness and wellness marketplace that offers its users a wide selection of sports teams (model pay when you go) in a network of partner cinemas throughout Tunisia. After the acceleration of Orange Fab Tunisia, the startup developed its B2B offers – large accounts that made it possible to sign two contracts with Orange Tunisia, the first dedicated to employees and the second to the community of premium customers of the operator, Le Club par Orange, who thus benefit from an ultra-personal treatment tailored to their needs. A third contract is being finalized with one of Orange Tunisia’s partners.

Majesteye (Deeptech AI): A deeptech start-up specializing in artificial intelligence and computer science. The solution makes it possible to generate predictive models in record time, with the aim of supporting companies in transforming their vision into a concrete project and subsequently increasing their turnover and / or their market share. At the end of the acceleration within Orange Fab Tunisia, the startup was able to develop its product to best respond to the telecommunications industry. Today, PoC (proof of concept) is crucial, and the start-up is in full negotiation of its business contract at the national level, with openings for its international duplication at the level of the Orange group.

Agritech start-ups of this season 4, Moomewhich is a mobile / web application combined with a connected collar, the purpose of which is to help cattle breeders optimize the management of their herds in terms of reproduction and disease prevention; and Ezzayra, which develops and integrates technological products (software, hardware and robot technology) intended for agriculture, both benefiting from unprecedented acceleration. In fact, Orange Tunisia with its technological expertise, Moome and Ezzayra, with their business know-how and a project team from UTAP (Tunisian Union of Agriculture and Fisheries), with its large network of more than 400,000 member farmers, have joined forces to collaborate and pool their efforts to support farmers in adopting digital technology in their daily lives. Thus, this public-private start-up partnership will make it possible to advise farmers on various important issues that concern them very closely, by sharing “best practices”: seasonal diseases in different crops and appropriate means, diet, herd fertility and reproduction, milk quality, etc. . All this will be available on a single platform. In addition to consulting and to democratize access to digital tools in the sector, the two start-ups have also designed an exclusive commercial offering for Orange Tunisia’s customers that provides access to discounts of up to 60% on their products dedicated to Tunisian farmers and breeders.

For Thierry Millet, CEO of Orange Tunisia, ” Orange Fab Tunisie is one of the Orange Digital Center’s flagship programs, as it supports start-ups by giving them business opportunities, to enable them to grow sustainably and be able to become international, thanks to the Orange Group network and also thanks be various partners, such as the German collaboration implemented by GIZ, a strategic partner and significant support for the development of the Orange Digital Center “.

For Norman Shraepel, Director of GIZ’s Digital Transformation Program in Tunisia, ” The joint Orange and GIZ project on the Orange Digital Center in Africa and the Middle East is an example of a successful partnership between German development cooperation and the private sector, as they together support access to digital and innovation for all with the aim of supporting the digital transformation of countries and, in this case in Tunisia, the acceleration seasons for Orange Fab start-ups is one of the proofs of this the most convincing “.

Stay tuned for the next call for applications for the 5th Orange Fab Tunisia season.

About Orange Tunisia

Orange Tunisia, which specializes in telecommunications services, has decided to implement a responsible, humane and unified operator approach by putting technology and digital innovation to the benefit of the country’s socio-economic development. Since its commercial launch, Orange Tunisia has also made support for young people a strong focus in its social responsibility strategy: the Orange Digital Center ecosystem is one of its flagship programs. It also offers training for young people in coding and new technologies (Orange Developer Center), technological incubation and prototyping (Fablabs Solidaires) as well as start-up acceleration (Orange Fab Tunisia). This unit thus covers all phases of the development of innovative projects with high added value and sustainably nurtures the entrepreneurial ecosystem in Tunisia.

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