Khaby Lame’s lucrative business, ticking king

Who’s stopping Khaby Lame? In just over 2 years, the man who worked at a factory near Turin before losing his job due to the pandemic and launching on TikTok to record his time has become the king of the Chinese social network. One of the kings of all social networks combined with the 200 million subscribers he has on all platforms.

At TikTok, he has almost 145 million followers at the time of writing. That’s 2.5 million more than a week ago, on June 23, when he became the most watched tiktokeur. And to think that they were still only 2 million to follow him in April 2021, just before his dumb parodies of tips and tricks (life hacks in English) from other contributors began to go viral. Today, the least watched of his videos has 10 million views. The most popular, more than 352 million.

The Phenomenon

His TikTok account requires 2.3 billion likes! Only 22 years old, the young Khaby Lame lives up to the nickname that the Italians gave him: “il Fenomeno”.

And it’s not just on TiTok that he absolutely loves his parodies. On Instagram, he also has nearly 79 million subscribers. Ten times more than Mark Zuckerberg. He had also teased the founder of Facebook and owner of the platform since 2012 via Meta. This one had not failed to send him a wink by liking his release.

The star of the star

Since his dizzying progress on social networks, Khaby Lame is everywhere. He is a fan of Squadra Azzura and poses with Juventus star Alessandro Del Pierro and participates in the video announcing Manuel Locatelli’s arrival at the club. We have also seen him with Paul Pogba, Zlatan Ibrahimovic and Usain Bolt, not forgetting his collaborations with Real Madrid and the Brazilian Vinicius Jr. He has also been christened by Neymar and Kylian Mbappé, who during the celebration of the goals they have recorded, reproduced the gesture of the Senegalese fetish hands. Which gives a serious boost to its fame.

At the last Cannes Film Festival, he was part of the jury that awarded Palme TikTok, which awarded the best short videos on the platform. Event partner TikTok obviously would not miss the opportunity to be foamed up with his king tiktokeur. If he was a hit on social networks, festival goers did not really celebrate him as a star …

Netflix, Amazon Prime, Hugo Boss …

At the end of 2021, Business Insider estimated Khaby Lames’ fortune at $ 2 million. Others now set the figure at 5 million. It must be acknowledged that the interested party knows how to make fertile, what his fame brings him. For each of his sponsored posts, his customers are ready to pay from $ 50,000 to $ 200,000. And this fame interests many people. She opened the doors to the most prominent brands at the moment: Netflix and Amazon Prime. But also Dream 11 or Xbox.

Since the beginning of the year, Khaby Lame has also become Hugo Boss’ face. When the King of Tiktokers climbed Cannes’ stairs twice, it was, of course, undressed.


It was also her who made her debut on the catwalks during Milan Fashion Week last September. Result: 4 billion views on social networks in four days for Hugo Boss. Invincible! Enough to overshadow the other stars recruited for the campaign linked to the couturier’s 50th birthday in search of a rejuvenated image: Kendall Jenner, Raphaël Varane, Hailey Bieber, Joan Smalls, rapper Future, etc. From now on, Monsieur TikTok will be appearing everywhere . In very very large on the walls of the Cathedral of Milan and with us on many bus shelters.

100,000 followers in 2 hours!

According to the page, direct partnerships with TikTok and Instagram are also under preparation. Both platforms posted videos of Khaby Lame on their respective official pages and even a personal hashtag.

No one has ever experienced such an increase in social networks. Imagine that during the writing of this article, Khaby Lame gained 100,000 followers on TikTok, which grew from 144.7 million to 144.8 million subscribers. This in less than two hours. Where will it stop?

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