The new models of the luxury segment of BMW unveiled by Smeia

Morocco is the first on the African continent

Smeia recently unveiled the all-new BMW 7 Series to its customers and partners, two months before the start of series production. Morocco is one of the few markets with the privilege of having this model in pre-launch to present it to the Moroccan public. The new BMW 7 Series offers a resolutely innovative driving experience, focused on driving pleasure, outstanding comfort on long journeys and an unparalleled digital experience. The BMW i7, for its part, is at the heart of this new interpretation, which brings personal mobility to a level of pleasure and unique exclusivity. The 100% electric sedan, which is an integral part of the series, perfectly illustrates the sustainable premium concept that characterizes the most exclusive models from the Munich manufacturer. The showcase of the new 7 Series gives the brand’s stylistic codes an honor, while introducing a visual differentiation that sets it apart from other models in the BMW series. With its exclusive equipment, especially the BMW Theater Screen (available from production in March 2023), the BMW iDrive multisensory experience with its curved BMW Curved Display screen or the maneuvering assistant, designed for fully automatic parking, the new model perfectly represents BMW’s formidable innovation capability.

Sustainable and flexible production processes at BMW Group’s plant in Dingolfing

The worldwide launch of the new BMW 7 Series will begin in November 2022. Thus, the seventh generation of the series, 45 years after the debut of the first BMW 7 Series, will also be produced at the BMW Group site in Dingolfing (Germany). At this factory, the 100% electric, thermal and plug-in hybrid variants are all built on the same assembly line. The factory in Dingolfing also produces electric motors and high-voltage batteries for the BMW i7.

Exterior design: expressive, impressive and exclusive

Power and exclusivity: The design of the new BMW 7 Series clearly announces the model’s exceptional driving experience, both luxurious and modern, while prefiguring the generous seats and innovative digital offerings that passengers enjoy. The vertical front and the reinterpretation of the dual headlights and the dual BMW grille, which are typical stylistic codes for the brand, give the car its confident character and unique personality.

Outstanding driving comfort and incomparable well-being

The interior of the new BMW 7 Series gives the driver and passengers unique comfort and a driving experience that combines modernity and elegance. Thus, the cabin includes the perfect balance between sportiness and driving comfort that characterizes the new model: For the driver, the new 7-Series is a sedan that is as elegant as it is dynamic. For passengers, especially the rear, it provides an incomparable feeling of well-being.

High quality entertainment experience

The optional BMW Theater Screen includes a 31.3-inch 8K touch screen with Bowers & Wilkins surround sound system and seat-integrated subwoofers, touchscreen remote controls integrated (BMW Touch Command) and an automatic rear sun protection system that closes when the cinema screen is on. Customers can watch videos and listen to music on their travels.

New comfort seats as standard, optimized Executive Lounge offerings

The BMW 7 Series comes with redesigned comfort seats as standard. They offer a more generous seat surface than on the previous generation, but also numerous electrical adjustments, a heating system and lumbar support for the driver and front passenger. The optional multifunction seats at the front and rear offer an active ventilation function with optimized cooling and a massage function that includes nine programs.

Power and efficiency

From next November, the new BMW 7 Series will be offered as a 100% electric BMW i7 xDrive60 limousine (combined power consumption: 18.4 – 19.6 kWh / 100 km; combined CO2 emissions: 0 g / km). The BMW i7 xDrive60 is equipped with two electric motors that develop a combined power of 544 hp (400 kW), and benefits from several innovations to increase range (from 591 to 625 km).

Chassis adjustment systems offer the perfect balance between comfort and driving dynamics

The new BMW 7 Series benefits from several innovations in tuning the chassis, giving the car a perfectly balanced ride between comfort and sportiness. Compared to the previous generation, the body gains more rigidity, the rims and tracks expand. Front and rear air suspension and Active Drive 4-wheel steering are optimized and come as standard.

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