EM Lyon business school: Get strategic management with the certificate “Leading an activity”.

For 30 years, the ‘Leading an Activity’ certificate from emlyon business school has strengthened managers’ basic skills while developing their agility and creativity for the benefit of the company’s performance. A look back at a complete, prestigious and highly acclaimed program by its alumni, signed “emlyon”.

Boost aspects Strategy and management, this is the leitmotif of the program ‘Leading an activity’. Constantly revised to respond to the many transformations that leaders face, this acclaimed program accompanies them in the development and implementation of relevant strategies for their activity in a complex and changing environment.

Establish strategic management

The certificate gives its trainees a mastery of strategic approachan ability to identify Economic issuesa management revisited, placing collective intelligence at the heart of new management relationships, a new business look, a personal competency development plan and an individualized performance management tool. The certificate program ‘Leading an activity’ is built around a common core of 14.5 days and 3 days of business game. The modules that put it together aim to challenge and formulate an optimal strategy in a unit or activity. The management framework thus works on various basic elements:

  • strategy and new business models, from strategic diagnosis to implementation;
  • financing for managers: the impact of operational decisions on value creation;
  • unions and mobilize: mobilization of teams around the strategic vision;
  • managing economic, social and societal outcomes: management control as a decision-making tool;
  • the law: perception of the contract as an aid to the business strategy;
  • the business game: implementing the company’s strategy, building financial forecasts and sharing them;
  • corporate governance.

Stimulate a managerial dynamic

The certificate ‘Leading an activity’ has significant advantages in terms of the participants’ leadership skills. Its alumni testify to this, as does Céline Porret Condamin, a veterinarian by profession. ” I practiced my profession for 15 very satisfying years at a veterinary clinic. In 2008, I became a partner and thus became a business manager. The clinic has experienced strong growth, ranging from 10 to 50 employees in less than 8 years. I then felt a lack in my education in management and team management. I had to professionalize, which is why I joined the certificate lead an activity ofemlyon business school in 2016 “. During 3 days a month over 1 year, the vet was able to continue her work and acquire the essential bases in business strategy, team management, finance, customer loyalty … so many new topics for her.” This training also gave me a perspective on my leadership, I asked myself what I wanted to instill in the company and in my job. This part of personal development is very rich in this education and played a crucial role in the rest of my career. “.

The certificate ‘Leading an activity’ brings both a strategic approach to the participants and leadership skills. Nadège Grataloup and Caroline Jambin Burgalat decided after 15 and 17 years of hospital practice to take the certificate to adapt their management to a rapidly changing professional environment. The two leaders wanted to open up to other professional sectors, acquire a broader vision and new competencies. ” With a year of hindsight, I found contributions in the form of financial analysis tools and value creation, by listening to customers ” say Nadège Grataloup, then for 2 years Deputy Director of Belley Hospital. “I really boosted a new managerial dynamic, especially thanks to the Creativity in Team Management and Change Management modules, which focused on the sociology of organizations. Instruments that she admits to using daily in the management of her business.

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