“Travel Tech”: The new business opportunity for the tourism industry

Travel Tech gives airlines, tour operators, travel agents and hotel and catering and transportation professionals the opportunity to meet all the current expectations of their large clientele at the end of a click.

The online travel industry is changing. New services are emerging, new products are being launched on the world market. Competitiveness at this level is not over. In fact, digital is definitely one of the means that tourists mostly use to find a destination that lives up to their expectations and to have a unique travel experience. Today, holidaymakers and tourists want to quickly find a dream destination, travel faster with maximum comfort at very good prices. Digital represents a significant opportunity in the post-Covid tourism ecosystem, especially for accommodation providers, travel agencies, experience creators, guides and all tourism stakeholders. By implementing innovative technological tools, Travel Tech enables airlines, tour operators, travel agents and hotel and catering and transportation professionals to meet all the current expectations of their major customers in just one click.

New technologies are present at all levels of the leisure and holiday sphere, from administrations dealing with tourism, to event entrepreneurs managing business travel and team building operations, past travel advisors. Digital technology has profoundly changed the tourism industry in recent years. The internet has become the largest tourist agency in the world and it is available every day and all the time. There are more and more original travel and accommodation formulas, the majority of which are supported by technology players. In addition, a host of players and start-ups are revolutionizing the sector by developing tailor-made alternatives to traditional offerings. “Decisive in line with the times and looking to the future, the National Confederation of Tourism is determined to support the digital acceleration and sustainable performance of Moroccan tourism so that it becomes more connected and therefore more competitive,” explains CNT, which organized the first “Travel Tech Morocco “Forum June 17th.

It’s about enabling technology companies to better understand the needs of tourism and hospitality leaders. The integration of new technologies for the benefit of travel and hospitality to encourage the creation of start-ups specializing in travel through partner incubators is thus a priority that CNT has highlighted thanks to this new generation event that it organizes. in partnership with the Moroccan National Tourist Office. For Hamid Bentaher, President of the National Confederation of Tourism, “the motto today is to co – create, innovate and connect the leaders of Moroccan tourism with the talents of national and international Travel Tech. This event strengthens the competitiveness of actors and destinations and strengthens business-to- business activity between the two communities to develop a real commercial and distribution ecosystem ”.

This event, aimed at members of the Association and their leaders and experts responsible for distribution, revenue management, digital and information systems, aimed to create a stronger, more inclusive and more creative industry by connecting the areas with their diverse talents. Personal travel assistant, portal for connecting individuals, online booking platform for airline tickets, rental, site for the sale of packed stays, meta-aggregator, new visual identity and new look, advertising campaign on the networks social media, mobile applications, smartphone or tablet, virtual tours, quick messages … Today, Travel Tech offers opportunities for revolutionary and more user experiences.

How can today’s technology help promote our destinations, manage online distribution through the power of technology, the right content and visibility, the right conversion, through the right technology … so many issues were discussed during this first forum by the Moroccan and international present experts. Online distribution, information systems, big data, artificial intelligence, predictive marketing, e-distribution, e-tourism, e-reputation … new technologies through Travel Tech give a big head start to all those who use them and help many tourism companies to stand out from the competition to establish itself in this key market.

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