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Pixelynx has invested in and partnered with the interactive cloud platform Oorbit to create a cloud-based streaming metavers for music and entertainment fans.
The two companies have teamed up to create high-quality browser-based streaming metaverse experiences. Oorbit delivers cloud streaming technology, and its main business is to allow players to experience games, events, interactive media, marketplaces and more from the best content partners in the class through browsers. Oorbit now hosts over 500 games.
The partnership aims to create new interactive experiences that are available on all connected devices. And in this new world, companies like Oorbit will provide metaverse services, not web services.
Oorbit is a new kind of cloud-based interactive platform with high-quality interoperable games and virtual worlds, said Ash Koosha, CEO and co-founder of Oorbit, in an interview with GamesBeat.
“What we do is focused on changing and transforming the current type of patterns on the web into something that people generally refer to as the metaverse,” Ash Koosha said in an interview. “I think there is room for a new website. And the technology we have built is well suited for that now.
Until now, the company has used its cloud streaming technology to deliver entertainment such as games over the net.
“And it seems like it’s time to launch something else on the web because the Internet is much better and computers are much better,” Ash Koosha said. “We see the meta-verse as the next web, as a place where people can go like the web, [but the metaverse] currently lacks native infrastructure and native applications, protocols and standards.
Fans will be able to engage in interactive music experiences from top artists created on the Pixelynx music metaverse platform.
“At Oorbit, we strive to identify the best companies with the best construction skills and communities to connect with our platform,” said Ash Koosha. “We make very high demands on the people we work with, and Pixelynx is working on some of the most exciting and revolutionary sets of experiences for musicians and consumers. We’m excited to see what they do next on Oorbit.
Pixelynx has partnered with a global network of artists, labels, intellectual property owners and brands. The company was founded by iconic music visionaries and technologists Joel Zimmerman aka Deadmau5 and Richie Hawtin, along with a number of music and gaming veterans from Activision, EA Sports and Microsoft.
“While testing the Oorbit platform, we were immediately impressed with their approach to cloud gaming. The Oorbit team shares our vision of launching new formats that fans can access anywhere without the need for advanced devices. This partnership will help give artists a new canvas where they can design triple-A quality experiences using the Pixelynx platform and distribute them across the web using Oorbit cloud streaming technology, ”said Inder Phull, CEO for Pixelynx, in a statement.
Pixelynx has also invested in Oorbit’s latest fundraising round, which includes other top backers including Mark Cuban, HOF capital, Shima Capital, LD Capital, Visary Capital, Betaworks Ventures, Giphys Alex Chung and former Square Enix CEO Mike Fischer, among others.
“With Pixelynx’s experience in developing worlds and our partnership, we will test new content formats, delivery and scaling while keeping the user experience at the heart of our focus,” said Pooya Koosha, CTO and co-founder of Oorbit. “Our goal is to achieve a cloud-native experience format that can appeal to all new digital creators and communities of all sizes.
Oorbit basically built metaverse hosting servers that utilized graphics processing units (GPUs) in data centers to deliver real-time graphics to games and virtual worlds on a cheaper platform than other cloud platforms, Ash Koosha said. The company also built client technology.
“We were able to build the browser for the metaverset, and when we say browser, it’s almost like a menu for all the worlds and destinations in the metaverset, but it’s also a browser,” said Ash Koosha. “And the reason we call it the browser is that current browsers that are web browsers are not and should not be sufficient for the metaverse. Metaversen needs its unique native browser that runs protocols and calculations and APIs designed to the metaverse.
In a demo, Ash Koosha showed me the browser running on Google Chrome. It hosted various games made by developers that Oorbit works with. He built a standalone browser for the meta-verse.
“Compute needs to shift its focus from old models to new ones,” Ash Koosha said. “So that’s where we are. We’re the bridge where the old computer needs to be recycled for the first time. And server farms around the world need to be recycled for the meta-verse. And many companies will show up next to us. But I think , it is time to accept this challenge that there is a shortage of computers and chips.
Pixelynx is a new gaming company based in London and Los Angeles. It builds a musical metaverse that will transform the way artists connect and interact with their fans through gaming experiences. Its first mobile game, Elynxir, will be released later this year.
Oorbit said it is building the infrastructure for the metaverse and its ecosystem, making the future of digital entertainment accessible to all. Proprietary technology opens the door to unlimited, high-quality interactive worlds where people can seamlessly switch between streaming experiences with their unique digital identity without downloads or additional hardware costs.
Using Oorbit’s cloud platform, companies can create interoperable digital assets that work across the various gaming or entertainment worlds. A garment designed by a fashion house can function in a game with characters who can wear the items.
“For example, you could take an asset built by any fashion or apparel company and put it into different games or into a room based on some kind of fashion studio in Los Angeles,” Ash Koosha said.
Oorbit itself does not create content. Rather, it creates hosting and browser tools that consumers can use.
Ash Koosha believes that the metaverse economy will be different from the web economy, as decentralized technologies will bypass large technology companies that have built tolls for web2 applications. For example, the distribution could be done on smart TVs instead, and these TVs should be equipped with a metaverse browser, Ash Koosha said.
“We think it’s going to be a big part of how we’re going to distribute. And it’s going to be a native metaverse browser for all TVs in the future. In addition, we’re working closely with networking companies in the United States to bring computing closer to the edge at the hardware level, where Wi-Fi is actually very close to the metaverse, ”said Ash Koosha.
The browser will also have the ability to create non-fungible tokens as needed.
“We deliver the hosting and browsing experience to the consumer,” said Ash Koosha. “The long-term competition here is Apple and Google. What they were able to lock in was the App Store model, which we want to change. Our revenue generation is completely different. And it benefits all parties. And of course it’s not built on hardware monopoly, “said Ash Koosha.” It’s a different approach for all developers and all consumers. “
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