According to a public poll conducted by UTA and Fox researchers (via Insider), 90% of people look forward to getting into Metaverse created by the personality they admire. Hollywood artists have also joined Metaverse, and this has led the majority of fans to further explore Web3 technologies built on Metaverse.
But if we look at the common people, people do not know the method of exploring the virtual world. It’s hard for people to understand the idea of Metaverse.
Despite this, most people today buy NFTs and create their game avatars on Metaverse, and (so far) they seem to be enjoying this new experience in their Oculus headsets. The study conducted by UTA / Vox included more than 4,000 consumers between the ages of 13 and 60, and it turned out that only a few of the respondents were aware of the metaverse, despite this, approximately 68% of teenagers and 88% of Gen Z have participated in games like Fortnite and Valorant.
According to the data, 68% of the respondents showed a huge interest in their favorite players, a burning desire to meet and follow a musical artist 62% and athletes 59%. In addition, comedians, actors and influencers were rated at 59%, 58% and 56% respectively. The researchers concluded that 87% of Americans would love to engage in a metaverse that revolves around their beloved personalities and favorite fictional world.
In addition, four out of five participants said they wanted to experience art, culture, fashion, film, music concerts, dramas, games and celebrities in the virtual world. Futurists predict that the coming era will be the time to see dreams and realize them in the expanded world. The metaverset will continue to grow and gain users worldwide.
Researchers believe that metavers over the next few years will kick the entertainment industry into high gear. Virtual reality glasses will be profitable for the next ten years and people will love playing video games. 67% of respondents say they would prefer to play their favorite games while wearing interactive Oculus headsets, 59% watch live professional sports / college sports, 55% watch movies, and 52% watch music videos and listen to music.
UTA and Vox analysts believe the meta-verse is an ideal extended world for reading comics, watching TV and playing games. Franchising can benefit from the huge consumer engagement on the metaverse because it removes all possible barriers that arise when people from all walks of life communicate to enjoy live concerts without moving physically.
When it comes to the entertainment industry, the meta-verse offers countless possibilities for creators. The meta-verse will give Hollywood stories with big budgets the next step in entertainment.
In the meta-verse, entertainment is possible thanks to 3 key factors: creating space for individual creativity, exploring Hollywood storytelling and creating new worlds. 40% of survey participants said they wanted their favorite movie series to go through the meta-verse, and the majority of anime fans (43%) were interested in installing comics.
Metaverse avatars are another key element. Consumers who want to pamper their passions in a carnival spend money on elegantly decorating their avatars. Along with consumption, user profiles in the app will also be ranked high, and the higher the ranking, the greater the profit. Researchers estimate that 66% of users who go into a metaverse prefer to engage in a community that is similar to their passion and interests. In addition, 50% of users believe that the metaverse will make it easier for them to engage with content related to their hobbies and preferences.
Source: UTA analysts
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