Following the huge success of the Summer Edition in Greece last May, BigBoss continues with a new event, this time at Mama Shelter, in Luxembourg. On the program: two working days for actors in the communications and marketing sectors. Explanations with Alexandre Nobécourt, DGA Communities, Content and Events at the BigBoss.
Influence: We know the Summer Edition of lesBigboss well. But could you give us more details about the communication and marketing event that will take place in a week in Luxembourg?
As you have already reported on Influenth, Summer Edition of BigBoss 2022 hit the nail on the head in Greece. It was a record edition ! We gathered there more than 700 peoplewhose 370 decision makers and 200 partner companies. In all, these are 7,000 one-on-one dating and meetings which could be arranged. Safe, the Communication & Marketing event will be smaller. But it will still meet in two days – June 23 and 24 – 125 decision-makers and partners of the sector. Already 1,500 one-on-one appointments affinity and qualified is organized through our in-house business matchmaking tool. It is thanks to this unique and exclusive process that we enable decision makers with projects to meet their future strategic partners.
Impact: This homemade matchmaking tool, how do you implement it at an event like this?
We have created a nomenclature composed of major thematic verticals and sub-topics that cover all the spectrum of decision-making issues. For the category Communication & Marketingwe gathered 7 main headings – Media, Digital Transformation, Data, Brand Awareness, Lead Generation, Conversion, Governance – where we have distributed the 40 relevant partners who were present at the event. We then offer them, depending on the needs of the decision makers, meetings with the affected partners. For example: A decision maker who needs to develop a dynamic display solution for a marketing campaign will be put in touch with a partner who is an expert on this topic and affiliated with the Media Section during the dating session.
Influence: Why is the event taking place in Luxembourg?
At lesBigBoss, we integrate a criterion that few companies take into account: ROE, the return of emotion. Without ROE, business is nothing. And this is where BigBoss’ raison d’être is concentrated: to do business, of course, but human business, living business. If everyone calls us today “real LinkedIn”, it’s not for nothing. And I truly believe that it is in line with this promise to place our suitcases in the Mama Shelter in Luxembourg at the time of this event. Not only because in the heart of the Grand Duchy is The Secretariat-General of the European Parliament, where we will also be dating. But also because Mama Shelter is not a hotel like the others. It’s a real living space: Like us, it incorporates a family dimension that adds a human aspect to the business. The place will therefore be ideal for networking and being inspired during conferences and workshops that address the current marketing challenges.
Influence: By the way, what are the workshops and conferences that will animate this event?
Before I talk about workshops, I will first talk about the conference around the theme “Rule of content, virtuality, identity … : how to combine a relevant and effective mix to manage brand image, acquisitions and customer proximity? “. A conference attended by Laurent LatourDirector of Communications and Digital for the French Football Federation, and Benoist EravilleMarketing Planning Director at Air France KLM.
Impact: Let’s go back to the workshop on this event. Can we know more?
In addition to the conference there will actually be three workshops which will be led by three partners. A workshop led by Triple Point and Decathlon around the theme “How do you go from status as a” Passion “brand to a” Performance “brand to reach a new customer goal?”. Another of Comongo and Sinao on AI. And finally a workshop led by taboola about the cookie-free revolution to ensure the success of media plans.