Back to the highlights of the first live Journal du Luxe 3.0 live from VivaTech.

Web3, Metaverse, IA, AR / VR, phygital … Every day new brands are launched in these new worlds. To decipher the news, analyze and learn, but also receive opinions from experts, the Journal du Luxe has officially launched its live show, which takes place every 15 days.

For its opening edition, Journal du Luxe 3.0 had a special resonance by being partly filmed under VivaTech, the largest technology collection in the world. The opportunity to receive Alice Chang, CEO and founder of Perfect Corp., a successful unicorn who will soon be listed on the stock market and will partner in these first live shows. Back to this first episode.

Luxury 3.0, a long-term strategic paradigm shift.

To talk about luxury 3.0 means to talk about technology, but above all about generational and societal change, the building of a new identity for brands and a new customer experience.

That was what the listeners felt when they saw Livi emerge, the new virtual muse LVMH proudly presented at VivaTech with Bernard Arnault. It only took a few minutes through the hallways of one of the largest stands at the fair to realize the scale of the Web3 phenomenon in luxury, from Guerlain and its Cryptobees, to Bulgari and its NFT watch to Christian Dior, who offers a connected customer experience through different technologies.

Among the fourteen days of big news, it’s hard to miss the announcement of Sales force which is again launched in Web3. The largest CRM platform will soon offer companies an NFT Cloud platform that allows them to manage their customers’ engagement and manage NFTs directly from it. We knew about the alliance between Data and Web3: The trend has been confirmed.

It was also an opportunity to review a few statistics dropping NFTs icons like Gucci and Superplastic, but also Murakami and its collaboration with Hublot, as well as Tag Heuer’s announcement, which now allows crypto investors to proudly display their NFTs on their watch. A new way to highlight your status in Luxury 3.0?

The breaking news about the mass adoption of crypto tower – despite a market in the red – has made it possible to return to the many brands such as Balenciaga, Farfetch and Tag Heuer, which now accept payments in cryptocurrency.

About the subject blockchainthe news that caught the eye is the arrival of Prada with an NFT collection and the development of Lunu, a leader in crypto payment methods that now accepts Ripple and allows luxury brands to continue to set foot in this universe.

Finally, focus on Disagreement and the special link created through this platform by the brands to their customers with in particular the creation of competitions to animate and engage the communities.

Luxury 3.0 at the crossroads of immersive worlds.

The rest of the news this time was dedicated to game with especially a zoom on the demonstration made a few days ago by Sony for its VR2 helmet. This shows once again how much gaming is one of the essential components of Metaverse.

i L ‘immersive areaJournal du Luxe 3.0 returned to the release of the film Top Gun in 4DX and the power of immersion in society as a whole, as well as the efforts that need to be made in terms of approach and user experience.

The release of Byredo’s first real Métaverse perfume in collaboration with RTFKT for AlphaMeta essence was also discussed.

The Great Interview: Alice Chang, CEO and Founder of Perfect Corp.

Perfect Corp. uses new technologies and especially AI, AR and now NFTs to rethink the customer journey in the world of beauty through virtual experiences that make it possible to try products. In particular, the YouCam application has been downloaded by more than a billion people worldwide. In addition, more than 10 billion virtual fittings take place each year, impressive numbers for the unicorn, which will soon be listed on the stock exchange.

luxury newspaper live

Recently, the company launched in NFTs by offering four makeup looks “Astral”, “Queen”, “Cosmonaut”, “Mystical” and “Glitching”, available on the OpenSea platform, which allow customers to access to these styles from Perfect Corp’s YouCam app.

But the company does not stop there as it now thinks of Metaverse.Today, it is still difficult to define Metaverset. What we observe is that it can be linked to cryptocurrencies and NFTs, but also exists independently said Alice Chang for whom “that Metaverse is a great opportunity for the beauty industry, especially through the virtual store concept “.

In conclusion, Alice Chang described the potentials of Web3 and immersive worlds in a world of beauty and luxury, as well as the springboard that AI offers. The creation of a hybrid world that combines the benefits of the physical and the digital is the ultimate goal (…) The magic of AI is hugely important in beauty use, combined with augmented reality technology. AI now provides even more added value. For example, it can detect your skin tone and even the quality of your skin to best tailor recommendations for appropriate beauty products..

Life ended with an intervention by Frederic Cavazza on marketing practices in Metaverset and the unveiling of a POAP designed for the occasion in collaboration with artist Valérie Lade.

poap jdl

Find the replay of this live below and see you on June 30th for the next release!

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