Italian luxury carmaker Ferrari intends to go all out to electrify its cars, without giving up its mythical brand DNA that inspires car enthusiasts around the world. “Everything we do will always be about being Ferrari” and electrification “will allow us to create even more unique cars,” company chairman John Elkann told investors gathered in Maranello last Thursday in the north. Italy, the group’s historic headquarters.
Reflecting its desire to accelerate electrification, the manufacturer intends to expand its Maranello plant and create a third production line dedicated to the production of hybrid and electric vehicles. The strategy plan 2022-2026, which was unveiled on Thursday by the new general manager, Benedetto Vigna, thus provides for the construction of a new building, which will house the production of hybrid and electric motors as well as the development and assembly of electric batteries. The 100% electric and hybrid models should represent 60% of the producer’s production in 2026 and 80% in 2030, Mr Vigna announced.
This electronic chip expert took over the helm of the manufacturer last September and succeeded John Elkann, who had taken over the temporary after Louis Camilleri’s resignation in December 2020. One of his missions is to complete the electrical shift of the builder. Benedetto Vigna has confirmed that Ferrari’s first all-electric car will be presented as planned in 2025.
“Ferrari’s first fully electric car will be 100% sporty,” said the group’s commercial director, Enrico Galliera, without revealing any other technical details. The prestigious sliding horse brand, known for its powerful and roaring internal combustion engines, says it is ready to enter the electric era while continuing to guarantee pure emotion behind the wheel. “We need to develop an electric car that will give the same emotions as when driving a traditional Ferrari,” Mr Galliera promised. Acceleration will be there, and the sound will also be “authentic sound, not fake sound,” he says.
The luxury brand currently has four hybrid models, including the SF90 Stradale, Ferrari’s first plug-in hybrid sports car. The first hybrid car was produced in 2013: the supercar LaFerrari. In total, 40% of product investments in 2026 will be allocated to hybrid cars and 35% to fully electric vehicles, according to the group’s new strategic plan.
First SUV in September
Ferrari also announced last Thursday its intention to unveil its first SUV, the Purosangue (thoroughbred), in September for deliveries from 2023. True to the tradition of the legendary brand, the Purosangue will be equipped with a V12 engine and will be a sporty car, according to Benedetto Vigna. “We are confident that Purosangue will exceed all expectations,” he said.
The launch of the first SUV, an extremely lively niche in which Ferrari is one of the last manufacturers to place itself, was long awaited. “Purosangue will bring in new customers and increase Ferrari sales, which will enable it to finance the electrification” of future models, commented Felipe Munoz, analyst at Jato Dynamics. “With its know-how and technology, Ferrari will certainly succeed in developing a 100% electric model with a long range, without compromising its DNA or affecting its sporting image,” he said.
Ferrari aims for sales of up to 6.7 billion euros in 2026, significantly exceeding the expected revenue of around 4.8 billion euros this year. An ambitious goal that the manufacturer intends to achieve especially by launching fifteen new models in the period 2023-2026. Thus, production of another model, the limited edition Daytona SP3 of the Icona series, should also begin during the year of deliveries “from 2023”, Mr. Vigna further indicated.
Ferrari is celebrating its 75th anniversary this year. The saga began on March 12, 1947, when the first Ferrari, the 125 S, born of the imagination of Enzo Ferrari – a former racing driver who cut the teeth of Alfa Romeo – left the Maranello factory to drive on the road.
Italian luxury carmaker Ferrari intends to go all out to electrify its cars, without giving up its mythical brand DNA that inspires car enthusiasts around the world. “Everything we do will always be about being Ferrari” and electrification “will allow us to create even more …