By Audrey L. Pictures by Caroline J. Posted June 17, 2022 at 11:45
The Westfield Forum des Halles continues its restructuring and will unveil in September 2022, a large space dedicated to fashion and catering. A multiplied commercial offer and a strategic location at the crossroads between emblematic Parisian monuments and the flow of travelers, which places it in the ranking of a major shopping mall in the capital.
Westfield Forum des Halles continues its transformation and will inaugurate a renovated wing of New forum in September 2022. At the end of the summer, it will therefore be possible to discover a new space dedicated to international mode and one food floor of 10 restaurantsexpanded over more than 8000 m2.
First shopping mall in Europe with 53 million visitors each year, Forum des Halles was born in 1979 with the metro-RER station Chatelet les Halles and experienced its most extensive metamorphosis between 2011 and 2016. Enjoyed a unique location close to emblematic sites such as. Louvrethat Pinault Foundation where is George Pompidou Centerthe projectUnibail Rodamco Westfield aims to create new synergies between the UGC cinemacultural venues and the food supply.
“After the metamorphosis of 2011-2016, with the canopy and the complete renovation of the former Forum des Halles, we had an ultimate architectural challenge to address: rethink rue de la Boucle and the Chemetov forum section from 1985. We have imagined a” pop “concept to create a new open shopping and dining space,” new generation “, true to the atypical DNA of the place and the expectations of our visitors. The biggest fashion brands will implement their new international concept there, and the new players in food will live to the rhythm of cultural events and UGC cinema. A modern, dynamic, attractive, generous and accessible place to offer the best experience to our visitors, in the heart of Paris! ” reveals Hugo ReyDirector of the Westfield Forum des Halles.
Result: 23 new brands like Don’t Call me Jennyfer, Jules, Stradivarius, Bershka, Lollipops, Sometimes, who have chosen to establish their new flagship on Westfield Forum des Halles and an offer Fast food premium with among others KFC, Nachos, Starbucks, Berliner, Lobsta, Lunicco, Twillsons, Franks and even Sushiway (restaurant times will coincide with the UGC cinema screenings).
That restructuring from New forum is developed forenvironmental responsibility :
“Our choice fell on frugality to reduce our CO2 footprint by limiting redundant and useless materials. The signs will not have a window to save glass, the columns will remain in their original condition, the lighting will be 100% LED, we have also chosen to leave the ceilings raw, in the industrial spirit, leaving visible technical equipment, to avoid adding false ceilings.In an offbeat spirit, we were inspired by Pop’Art graphics to cover colorful and happy surfaces with paint on walls, columns and visible ceilings.We have chosen to recycle materials in a short circuit, such as our Burgundy stone floor, whose quarry was used exclusively for this project.The style and atmosphere of this new wing, through the use of new strong and intended design codes and properties, is quite different from the traditional visual aspect of other malls “explains Mathieu TisserandDeputy Director of Unibail-Rodamco-Westfield Concept Studio.
To further emphasize it obligationthat shopping centre had already started “The second life”, A market of used since October 2021, and with this new metamorphosis project, Westfield Forum des Halles connect catering brands to the app Too good to go to combat food waste.
The benefit of this project of 20 million euros: More than 500 jobs will be created by the summer of 2022! In addition, one job dating is scheduled for October 2022.