BNP Paribas Real Estate takes a first step into the meta-verse with WIRED

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This new property analysis and forecasting tool offers a virtual immersion in the heart of cities …

( – BNP Paribas Real Estate continues to develop WIRED (Wearable Immersive Real Estate Dataroom), a digital twin dedicated to the city yesterday, today and tomorrow. With data that makes it possible to reproduce past developments and predict future changes in cities, this property analysis and forecasting tool offers virtual immersion in the heart of cities.

New: the opportunity to see neighborhoods across Europe with qualified data on millions of buildings as well as the opportunity to meet in this virtual space to “e-visit” together the assets for sale or location. These new features will be presented at Viva Technology, a show dedicated to Tech, taking place from June 15 to 18 at the Paris Expo, Porte de Versailles in Paris.


WIRED is a technology platform that integrates multiple solutions that offer a virtual copy of cities that are more real than life. To achieve this, BNP Paribas Real Estate has surrounded itself with the world’s best experts in immersive reality, especially in the field of video games and cinema with special effects.

UNITY technology, a reference platform for creating and using interactive 3D content in real time (3DTR), gives BNP Paribas Real Estate teams a tool to visualize property data in 3D with exceptional graphics and in a concrete and contextualized reality.

“The transaction business is evolving; technology is supporting us in this transformation, and WIRED is the perfect illustration of this. This in-depth tool will enable us to better respond to our customers’ questions and needs. We are convinced that these operational innovations are essential to guarantee the flexibility of our business, and we are proud to be able to continue to revolutionize the market offering, “explains Eric Siesse, Deputy CEO of BNP Paribas Real Estate Transaction.

NVIDIA brings technology that enhances the customer experience and allows WIRED to be truly mobile. Using NVIDIA CloudXR, NVIDIA’s augmented reality (XR) content streaming software solution, WIRED users can now experience this network-streamed application from an RTX server on an NVIDIA-certified system directly to their all-in-one headset.

“Powerful visualization tools are essential for exploring and evaluating property data,” said David Weinstein, XR Director at NVIDIA. “By streaming their immersive experiences from powerful NVIDIA GPUs to the edge using CloudXR, WIRED users can explore their data in full accuracy and detail, even on modest XR devices.”


BNP Paribas Real Estate has also entered into a partnership with Magic Leap, a company that is developing one state-of-the-art augmented reality optical technologyFor companies. Under Viva Technology, the start-up will make its new glasses, Magic Leap 2, available. These offer the largest field of view on the market as well as optimal image quality and unique digital reproduction thanks to an innovative dipping technique that solidifies the digital content in a bright environment.

“Magic Leap is pleased to once again partner with BNP Paribas Real Estate by bringing augmented reality solutions to Viva Technology,” said Julie Larson-Green, Chief Technology Officer at Magic Leap. “Augmented reality is currently able to produce real value for companies investing in the right platforms and solutions; WIRED is a great example of this.”


If the “digital twin” is needed, however, it is no longer sufficient to understand the real estate markets … WIRED’s largest asset is its integration of a significant mass of complementary information that it allows to format and thus visualize.

Thanks to the cross-referencing of data internally in BNP Paribas Real Estate with those resulting from “open data”, the customer has millions of buildings and their surroundings, which can be seen through the ages (between 1997 and 2030) and throughout Europe. To merge its previously rare data of rare quality, BNP Paribas Real Estate relied on ESRI technology, an integration solution based on NVIDIA technologies that allows assimilation and timely updating. connected objects, etc.).

A targeted prospective analysis

The agility of WIRED also makes it possible to share a targeted prospective analysis by browsing the markets without restrictions of place or time. Thanks to the collection of data – demographic, topographical, economic, it is now possible to simulate the economic impact of the development of a district according to the surfaces dedicated to tertiary activities, shops and housing …

WIRED thus offers a complete vision of a real estate market, from European scale to its district, to the interior of the building. The richness of its database makes it possible to appreciate all the details, whether it is about the building or its immediate surroundings (public transport, services, diversity, etc.) and to guess the future development. This digital clone of the city, unprecedented in the market and dedicated to BNP Pariba’s Real Estate customers, facilitates the understanding of the market and above all their decision-making from anywhere in the world …

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