During Viva Technology, a show dedicated to Tech, taking place from 15 to 18 June at the Paris Expo, BNP Paribas Real Estate presents the new features of its Wired tool, a digital twin “dedicated to the city yesterday, today “Today and tomorrow”. ‘. With data that allows you to reproduce past developments and predict future changes in cities, this property analysis and forecasting tool offers virtual immersion in the heart of cities.
Wired now has several new features. In particular, it makes it possible to see neighborhoods across Europe with qualified data on millions of buildings and provides the opportunity to “meet in this virtual space to” e-visit “together the assets for sale or rental”, explains BNP Paribas Ejendom.
To develop this technological platform that offers a virtual copy of cities, BNP Paribas Real Estate has surrounded itself with world-class experts in immersive reality, especially in the field of video games and cinema with special effects. “Unity’s technology, a reference platform for creating and using interactive 3D content in real time (3DTR), gives BNP Paribas Real Estate teams a tool to visualize property data in 3D exceptional graphic qualities and in a concrete and contextualized reality.” , explains the group.
Augmented reality, a real value for businesses
“The transaction business is changing; the technology supports us in this transformation, and Wired is the perfect illustration of this, assures Eric Siesse, Deputy CEO of BNP Paribas Real Estate Transaction. This in-depth tool will allow us to better answer our customers’ questions and needs. We are convinced that these operational innovations are essential to guarantee the flexibility of our business, and we are proud to be able to continue to revolutionize the market supply. »
Thanks to Nvidia CloudXR, Nvidia’s augmented reality (XR) content streaming software solution, Wired users can now experience this application streamed over the network from an RTX server on an Nvidia certified system. , directly to their all-in-one headphones.
“Powerful visualization tools are essential for exploring and evaluating property data,” said David Weinstein, XR Director at Nvidia. By streaming their immersive experiences from powerful Nvidia GPUs to the edge using CloudXR, Wired users can explore their data in full fidelity and detail, even on modest XR devices. »
In addition, BNP Paribas Real Estate has teamed up with Magic Leap, a company that develops advanced optical augmented reality technology for companies. Under Viva Technology, the start-up presents its new glasses, Magic Leap 2. innovative dipping technology that solidifies digital content in bright environments. »
Julie Larson-Green, Chief Technology Officer for Magic Leap, said: “Magic Leap is pleased to once again partner with BNP Paribas Real Estate by bringing augmented reality solutions to Viva Technology. Augmented reality is currently able to produce real value for companies investing in the right platforms and solutions; Wired is a great example of this. “
“While the digital twin is needed, understanding the real estate markets is no longer sufficient,” states BNP Paribas Real Estate. The biggest asset of Wired is its integration of a significant amount of additional information that it allows to format and therefore visualize. Thanks to the cross-referencing of data internally in BNP Paribas Real Estate with data from open data, the customer has millions of buildings and their surroundings at his disposal, which can be seen through the ages (between 1997 and 2030) and throughout Europe. »
To aggregate its previously qualified data, BNP Paribas Real Estate relied on ESRI technology, an integration solution based on Nvidia technologies, which allows the assimilation and real-time updating of data, regardless of or their source (public data, prospective studies, surveys, connected objects etc.).
“Wired’s agility also makes it possible to share targeted prospective analyzes by browsing the markets without any restrictions on location or time. Thanks to the collection of data – demographic, topographical, economic, it is now possible to simulate the economic impact of the development of a district according to the surfaces dedicated to tertiary activities, shops and housing. Wired thus offers a complete vision of a real estate market, from a European scale to its district, all the way down to the interior of the building, ”concludes BNP Paribas Real Estate.