Firefox finally gives you a good reason to drop Google Chrome forever!

Mozilla Firefox has just made changes to its browser, making an existing feature available by default to all users. The tool is called Total Cookie protectionand thanks to that, Firefox now proclaims itself as “the most private and secure larger browser available on Windows, Mac and Linux.”

Whether Firefox really is the better browser remains to be seen, but full cookie protection definitely kicks things up a notch when it comes to privacy. Will that be enough to help Firefox stand out from the competition?

Firefox’s Total Cookie Protection Tool is not exactly a new feature. It was first introduced in 2021, but it was never activated by default – you had to activate it manually for it to work.

In addition, using Firefox in “privacy mode” also enabled this feature. Therefore, many users may not have been aware of its existence, but now Firefox has rolled it out to all browser users, ensuring that it is always enabled without the need to change any settings.

Firefox blog Mozilla

The illustration above perfectly illustrates what the new pride of Firefox brings to users. Total cookie protection only locks browser cookies for the site that created them, instead of letting them follow you around the web. Cookies are often used as a means of creating targeted ads on many websites. This is why, for example, if you buy clothes online, you will see ads from the retailer you have just reviewed.

These ads will follow you around unrelated corners of the Internet and remind you of the time you visited this site. Thanks to the new Firefox tool, this phenomenon could be significantly reduced. Firefox has described how the tool works in a very accessible way. Total Cookie Protection essentially creates a separate “jar” for each website’s cookies. Without this feature, your browser’s cookies all sit in one large common jar that all websites can look into and gather information about your browsing habits.

With Firefox, each site can only know what you’re doing within its own pages. Cookies remain securely locked, and each website may tap its own jar, but it does not have access to other jars. As Mozilla says in its blog,

“It’s an alarming reality – the possibility that all your movements online will be observed, tracked and shared. […]

No other website can reach into cookie cans that do not belong to them and find out what other websites’ cookies know about you – freeing you from invasive ads and reducing the amount of information companies collect about you. ”

Full cookie protection still leaves behind third-party cookies to provide accurate analysis, which websites certainly need, if nothing else, to deliver the kind of content that users want to see. However, it should eliminate the possibility for these cookies to track your online activity.

Mozilla Firefox has been focusing on privacy and security for quite some time, rolling out Enhanced Tracking Protection to all users in 2019. Despite the security provided by the browser, it still lags behind its competitors. According to Statcounter, Google Chrome is the absolute king of browsers with a market share of 64.95% in May 2022. It is followed by Safari with 19%, Microsoft Edge with 3.99%, and finally Firefox with 3.26%, which marks. a decrease compared to the previous year. Beating Google Chrome may be almost impossible for Firefox, but Total Cookie Protection should definitely help it attract new users. If you’re tired of seeing intrusive ads all over the web, download the latest version of Firefox and give it a try.

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