Ferrari accelerates to take the electric turn

Italian luxury carmaker Ferrari intends to go all out to electrify its cars, without giving up its mythical brand DNA that inspires car enthusiasts around the world. “Everything we do will always aim to be Ferrari“and electrification”will allow us to create even more unique cars“, its president, John Elkann, said Thursday in front of investors gathered in Maranello (north), the group’s historic headquarters.

Reflecting its desire to accelerate electrification, the manufacturer intends to expand its Maranello plant and create a third production line dedicated to the production of hybrid and electric vehicles. The strategic plan for 2022-2026, which the new CEO, Benedetto Vigna, unveiled on Thursday, thus provides for the construction of a new building, which will house the production of hybrid and electric motors as well as the development and installation of electric batteries. 100% electric and hybrid models should represent 60% of the manufacturer’s production in 2026 and 80% in 2030, announced Benedetto Vigna. This electronic chip expert took over the group in September and succeeded John Elkann, who had taken over after Louis Camilleri’s resignation in December 2020. One of his missions is to complete the manufacturer’s electrical switch. . Benedetto Vigna has confirmed that Ferrari’s first all-electric car will be presented as planned in 2025.

Emotions at the wheel

Ferrari’s first all-electric car will be 100% sporty“, the commercial director of the group, Enrico Galliera, said in an interview with AFP without revealing any other technical details. era while continuing to guarantee pure emotion behind the wheel.

We need to develop an electric car that will give the same emotions as when driving a FerrariTraditional, Mr Galliera promised. The acceleration will be there, and a sound too, “authentic sound, not fake soundhe says. The luxury brand currently has four hybrid models, including the SF90 Stradale, Ferrari’s first plug-in hybrid sports car. The first hybrid car was produced in 2013, the supercar LaFerrari. By 2026, a total of 40% of product investments will be allocated to hybrid cars and 35% to fully electric vehicles, according to the group’s new strategic plan.

First SUV in September

Ferrari also announced on Thursday that it intends to unveil its much-anticipated first SUV in September. “Purosangue(whole blood), for deliveries from 2023. The Purosangue will be equipped with a V12 engine, true to the tradition of the legendary brand, and will be a sports car according to Benedetto Vigna. The launch of the first SUV, an extremely lively niche in which Ferrari is one of the last manufacturers to place itself, was long awaited. “Purosangue will bring in new customers and increase sales for Ferrari, enabling it to finance electrificationof future models, commented AFP Felipe Munoz, analyst at Jato Dynamics.

With its know-how and technology, Ferrari will certainly succeed in developing a 100% electric model with great autonomy, without compromising on its DNA or influencing its sporty brand image.‘, He assessed. Ferrari aims for sales of up to 6.7 billion euros in 2026, significantly exceeding the expected revenue of around 4.8 billion euros this year. An ambitious goal that the manufacturer intends to achieve especially by launching fifteen new models in the period 2023-2026. Ferrari, which is celebrating its 75th anniversary this year, broke all records on the performance front in 2021. The luxury brand delivered 11,155 cars, an increase of 22.3%, and generated a turnover of 4.27 billion (+23.4%). The saga began on March 12, 1947, when the first Ferrari, the 125 S, born of the imagination of Enzo Ferrari, a former race car driver who cut his teeth in the Alfa Romeo, left the Maranello factory to drive on the road.

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