Economic inclusion of young people: Emerging Business Foundation celebrates

The regional meetings of the Le Matin Group landed on Wednesday night in the Marrakech-Safi region. The event focused on the region’s and its partner, the Emerging Business Foundation, initiatives for employability and entrepreneurship. A partnership model that has made it possible to find excellent startups and support them in their entrepreneurial adventures.

Enthusiasm, pride, hope and a mixture of emotions. The participants in the Marrakech-Safi stopover of the Le Matin Group Regional Meetings Roadshow, which was held last Wednesday with the theme “Regional initiatives for youth employability: the case of the Emerging Business Foundation”, had their time. It is that behind the microphone, to animate this meeting, stood a Taoufik Aboudia, Vice President CGEM Marrakech-Safi Region and CEO of the Emerging Business Factory incubator, who knew how to convey his passion and his satisfaction with that work , which was carried out in as part of the 50Entrepreneurs program. “We have joined forces to modestly celebrate the work of an association in partnership with actors, institutions and recipients,” Aboudia announced immediately.


This program, supported by the National Initiative for Human Development (INDH), the Ministry of the Interior, in the form of wali, Karim Kassi Lahlou, the Emerging Business Factory’s incubation site and the Emerging Business Foundation Association (EBF), is part of this program. of the program for the economic integration of young people. “This program aims, over 4 years, to support 5,000 young people in the pre-business creation phase and 1,500 young project managers through technical and financial support. So far, 897 young people have benefited from post-creation support. Because despite the pandemic, we have not stopped working and our partners have been able to adapt, ”reveals Anouar Dbira Tlemçani, head of the social work department of the Interior Ministry of the Marrakech-Safi region. “There are certainly opportunities despite the crisis. And dozens of youth-led startups have emerged. This meeting aims to make them known and help them access their first orders, ”said Mohammed Haïtami, CEO of Le Matin Group during the opening speech of the event.

A chance for all profiles

If the association accompanies project managers for a period of up to two years, the chance has also recently been given to another type of candidate. These are the vocational training graduates from the regional branch of the Mohammed VI National Center for the Disabled (CNMH) in Marrakech. The idea, according to Hamza El Baroudi, president of the Emerging Business Foundation and general vice president of the Marrakech-Safi Region CGEM, is that companies, especially those in the Sidi Ghanem industrial district, should call on subcontractors from this center. . In this context, from next Monday, El Baroudi promises, a partnership with this center will be integrated into the project of redevelopment of the Sidi Ghanem industrial district, so that all passages and sidewalks allow a fluid circulation of people with reduced mobility in this piece.

GreenTech and TravelTech in the sights

Basically, the Emerging Business Factory incubator is backed by the EBF Association. And the supported candidates are part of a program run by INDH and the Ministry of Interior, with the participation of several partners, including the Regional Investment Center (CRI) in the region, banks and CGEM Marrakech-Safi. This model is perfectly exportable to other regions. Especially since the published numbers are encouraging. The incubator has actually supported 358 beneficiaries in the pre-creation phase and 105 in the post-creation phase. A total of 70 companies were established in the period 2020-2021. The recipients are 27% women. The current goal is to make the region a technological hub to serve the economic ecosystem of the region and the country. Two sectors are targeted as a priority. “We especially encourage startups operating in GreenTech, including water management and agriculture. But there is also the TravelTech field in its Hospitality and Travel component, which we want to boost. Because the region and more specifically the city of Marrakech is a tourist destination par excellence. Still. the technological solutions used by the sector are often bought elsewhere. We will change that, “hopes Aboudia. That is why it was decided to arrange, this Friday in Rabat, the first edition of the TravelTech event , dedicated to travel and tourism technologies, in collaboration with the Moroccan National Tourist Office (ONMT) and the National Tourist Association. “This first edition was strategically planned in Rabat,” says Aboudia.

DNES – Abdelhafid Marzak

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Taoufik Aboudia, Secretary General of the Emerging Business Foundation
“We have enabled the creation of 70 companies with 3 to 5 jobs each”

“We were invited by Le Matin Group to accompany him on his regional tour. Tonight in Marrakech was an extraordinary station where we discussed the region’s progress through youth entrepreneurship. We thus discussed the program and the numbers, but we also made promises to each other, which Over the past two years, we have supported 105 project managers. We have a team that receives new graduates every day, thus enabling the creation of 70 companies with a job creation ratio of 3 to 5 per company. Several sectors cater to these companies, including GreenTech, the creative and cultural industries, and it is these young entrepreneurs who had the best role this evening in exposing themselves thanks to this event and this new partnership with Le Matin Group. At EBF, we wanted to integrate people with disabilities into our programs, and a few months ago we signed an agreement with Mohammed VI National Center for the Disabled (CNMH). We have found an extraordinary pool of talent there. One of these two talents spoke equally to any other entrepreneur. We want to make it a new model for regional and national inclusion. We want the INDH program and others to include this population at all levels. We strive to help them create their businesses or integrate them into businesses ”.

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Hamza El Baroudi, President of the Emerging Business Foundation
“EBF’s support for project managers can last up to 2 years”

“The EBF Association was established in 2017 after COP 22 with the aim of boosting entrepreneurship in the Marrakech-Safi region. The Emerging Business Factory coworking space existed before. The EBF was launched to bring an associative dimension where the city’s confirmed entrepreneurs can contribute and help young people carry out their projects. In the beginning, we surrounded ourselves with a few entrepreneurial friends, who now make up the foundation’s office. For some years we have had the honor of taking the INDH program in the Marrakech-Safi region. This program is primarily support for young project managers. It gives them access to 100,000 DH in the case of a single partner or 200,000 DH in the case of two, in the form of a direct grant from INDH. The program was developed by Wilaya in Marrakech in collaboration with the World Bank. It’s a boost for any young project manager. In the foundation, we receive these young people, we qualify their projects, we organize training for them and help them draw up their business plans. We then redirect them to INDH to present and pitch their projects and obtain funding. All your types of sectors are supported, and the essential thing is the added value that the project brings and the creation of employment. The duration of the support offered by the association can be up to two years ”.


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Aymen Cherqi, founder and CEO of the production agency Youthiful Prod
With the EBF, entrepreneurship is not a marathon, but rather a “100 meters” “

“Youthful Prod is only 6 months old. But during this period, we used a lot of Growth Hacking techniques, thanks to EBF. With their support, we do not feel that entrepreneurship is a marathon, but rather a “100 meters”. With EBF, there is always an event that makes everything accelerate. We have thus learned that nothing is achieved without hard work, and that we must always be creative in the process of finding solutions to the company’s or its customers’ problems. For my part, I had to concentrate on a reduced number of customers, but which in turn are qualitative. In addition, I think in advance of marketing actions that can support this work every time I take an action – footage, footage…. Adopting a “marketing” reflection from the start of each project has become a reflex at EBF. My advice to young people is to go for it. For my part, the pitch for my business project that I was going to do on wilaya was prepared the day before. And I achieved the grade 97%, the highest awarded by the jury in the region. What I mean is that we must not remain in idealism and act, nor be content with passion, but gain expertise in a specific area in order to succeed.

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