Soon a chief metaverse officer in business?

By Florian Carriere (senior manager at Wavestone, expert in digital and new technologies)Morgane Soulier (Founder of Now Futures, an independent consulting firm)

By Florian’s careersenior manager at Wavestone and Morgane Soulierindependent consultant, specializing in digital transition, Web3 and metaverse.

You probably have not escaped the wave of the metaverse, popularized by Meta, which promises to be the next iteration of the Internet that goes through the evolution of virtual worlds where we will interact, personally or professionally.

Still under construction, and potentially revolutionary – for our use, our interactions, our ways of consuming – this technological evolution (s) promises to have indisputable consequences for the world of work.

The transition to Web 2.0 (which saw the emergence of social networking) did not allow us to imagine that the professionals as an SEO expert or community manager would one day be necessary for the success of a large number of companies. , it seems just as difficult. to predict what tomorrow’s profession will be.

New job opportunities

Tech giants – Microsoft, Meta, Amazon – are recruiting heavily to build metaverse-related infrastructure, and other mainstream-branded companies, such as Disney, Nike or Gucci, are already offering dedicated development roles, content or products that can be found in virtual worlds.

85%

professions from 2030 do not yet exist, according to the Department of the Future.

All of these organizations are convinced of this: the technological advances made possible, especially by virtual reality or artificial intelligence (AI), will create new job opportunities. But if some professions already exist, many others will emerge: Already in 2017, the Institute for the Future (IFTF) predicted that 85% of the professions in 2030 did not yet exist!

From the most technical to the most playful, all activity sectors see opportunities in the metaverse. To fully understand this phenomenon, it is necessary to distinguish the professions that are not immersed in it, from those that are.

Workers immersed in the meta-verse

The former includes all the trades necessary for the creation, development and proper use of platforms or virtual experiences. These are generally creative professions: developers, architects or urban planners, designers, stylists … As well as others of real estate agents and financial agents, lawyers or notaries to develop virtual transactions on one of the underlying blockchains without forgetting, upstream, the professions dedicated to manufacturing equipment – virtual reality headsets, haptic clothing, etc. – and necessary for access to these new worlds.

The most difficult to find opportunities are certainly on the side of the workers, who will be immersed in the meta-verse. For example, the tour guides who will accompany us in our discovery of virtual exhibitions, teachers whose subjects will be increasingly digitized under the influence of the democratization of edtech, salespeople who will welcome us in the virtual stores of our favorite brands … Who knows, maybe we will also find in the meta-verse gardeners, police officers, mayors or witness clients?

Skeuomorphic vision

The ambition is to bring new worlds forward, with their own economy, everything that exists in the real world (with how many surprising professions!) Could well find an equivalent in the virtual world, based on a conservative vision (“skeuomorphic”, in other words, inspired by the real world, experts would say).

Of course, the current experience, in the metaverse, still resembles the web pages of the 1990s. But even though companies have taken twenty-five years to adapt and embark on their digital transformation, many are now passionate and ready to recruit, to train their employees, and to invest when the time comes to have the necessary resources to to take advantage of this opportunity. And you?

To note

The opening in Paris next October of Metaverse College, the first school in the world to specialize in metaverse subjects, encourages people to prepare today for tomorrow’s professions.

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